Best Practices
Dec 4, 2014
Social Media: A Little Professional Restraint Please
I’ll be the first to admit that I’m a fairly prolific social media user. I cannot remember a day (certainly […]
Dec 4, 2014
6 Ways to Build Long-Term Influencer Relationships
It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]
Dec 3, 2014
Email and PR – Better Together
This is a guest post by John Hayes, the UK Marketing Director at iContact. You might be surprised to hear […]
Dec 3, 2014
#SocialMediaFail: Everything You’re Doing Wrong on Social
Tell me if this sounds familiar: you spend time on Facebook and Twitter every week — maybe 10 minutes or […]
Dec 1, 2014
How to Sell via Social Media During The Holidays
With Black Friday already behind us, you can bet the holiday marketing season is already running red hot. The fact […]
Dec 1, 2014
5 Ways to Generate Buzz During the Holidays
Generating buzz during the countdown to the holidays is no easy feat. But you, dear PR professional, can do it. […]
Dec 1, 2014
25 Time Management Tools for PR Professionals
I recently re-read Laura Vanderkam’s book 168 Hours: You Have More Time Than You Think. The synopsis of the book […]
Nov 27, 2014
10 Reasons We Give Thanks This Year
Terra Dankowski, Gina Joseph and Adrienne Sheares contributed to this post. The best part of Thanksgiving (Yes, even better than […]
Nov 25, 2014
Can Data Inspire the Golden Age of PR?
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Nov 24, 2014
Social Media: A Potentially Lucrative or Toxic Environment
Amongst the many millions of conversations happening every minute of the day across various social media channels, there will be numerous […]
Nov 24, 2014
11 Tips to Manage Your PR Career
PR is a rough business. PR is misunderstood and undervalued (unless there is a crisis when it is deified and […]
Nov 24, 2014
7 Social Media Design Ideas for PR Pros
This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform. Attending meetings, […]
Nov 20, 2014
Persuasion: 6 Principles That Power PR Success
What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion […]
Nov 19, 2014
10 Last-Minute Holiday PR & Marketing Ideas
Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in […]
Nov 19, 2014
Infographic: The Social Video Starter Guide for PR Pros
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
