Best Practices
Jan 6, 2015
4 PR Resolutions for 2015
It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]
Jan 5, 2015
2015: The Year of the Doer
Happy New Year and welcome to 2015 and the Year of the Doer. OK – I’ll admit that I’ve just […]
Jan 5, 2015
5 Ways Twitter Can Improve PR Communication
Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]
Jan 5, 2015
Social Media Won’t Save Your PR
Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]
Jan 2, 2015
9 Ways to Improve Word-of-Mouth Communication
You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]
Dec 31, 2014
How to Create Your 2015 PR Measurement Plan
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
Dec 31, 2014
6 Resolutions to Ensure PR Success in 2015
I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
Dec 30, 2014
Narrow Your PR Focus in 2015
With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]
Dec 29, 2014
How Far Do Social Posts Reach?
For the past year, the threat of 1-2 percent Facebook Page reach was imminent (at least if you believe this […]
Dec 29, 2014
How Pinterest Can Help With PR
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. While […]
Dec 24, 2014
6 Tips for Using Social to Amplify Press Releases
The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]
Dec 22, 2014
Seducing Search Engines: How to Optimize Headlines and Snippets
As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]
Dec 19, 2014
Sentiment Monitoring: Gauging Social Sentiment was never so Simple!
Sentiment Monitoring is one of the key competencies of a Social Relationship Platform. If you wish to identify the sentiment […]
Dec 19, 2014
Rich Media Promotes Engagement and ROI
Well, you are already aware that images and videos are known to promote engagement, sharing and also increase ROI. Life […]
Dec 19, 2014
Scheduling Social Media Messages got Simpler
Content planning and scheduling forms an integral part of Social Media Management. Viralheat provides you with the ability to create and […]
