Best Practices
Jan 20, 2015
11 Ways to Leverage SlideShare for PR Success
SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. […]
Jan 20, 2015
5 Things You’re Doing Wrong With Press Releases
You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
Jan 19, 2015
25 Pinterest Stats, Facts & PR Best Practices
Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]
Jan 19, 2015
4 Types of YouTube Videos PR & Marketing Pros Should Make
Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]
Jan 16, 2015
#MetricsChat Recap: Lynn Svitenko talks Brand Advocacy
The very first #MetricsChat session of 2015 was on the intriguing topic of “Brand Advocacy“. Our expert guest host Lynn Svitenko, […]
Jan 16, 2015
Don’t Sell Your Secret Sauce – Give It Away for Free
When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]
Jan 13, 2015
Crayola, U.S. Centcom and Airlines Hacked! Who’s Next?
It was a prolific start of the week for hackers. Over the weekend, Crayola’s Facebook page started posting off-color remarks of […]
Jan 13, 2015
4 Things to Monitor About Your Brand Online
All your marketing and PR efforts are for nought if you aren’t paying attention to what others are saying about […]
Jan 12, 2015
Viralheat Webinar featuring Forrester: How “Data In, Data Out” Will Revolutionize Social Marketing
Viralheat featuring Forrester Research: Social Relationship Platforms aren’t solving marketers’ problems. Marketers struggle with social relationship marketing because they: can’t […]
Jan 12, 2015
5 Ways to Co-Opt a PR Story
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]
Jan 9, 2015
How PRs Can Succeed With Technology
This post is an excerpt from our “PR Tech: What’s in Store for 2015?” white paper. Consider all of the […]
Jan 8, 2015
Social Media: When Sorry Seems to be the Only Word
Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]
Jan 8, 2015
Want PR Success? Don’t Fear Expanding Your KSAs
Let’s face it. Thanks to social media and digital tools, the world of marketing and public relations is evolving faster […]
Jan 7, 2015
How to Connect With Social Media and Blogging Influencers
Even the smallest business can reap benefits when a highly influential person talks about the brand. These influencers can be […]
Jan 6, 2015
What PR Pros Can Learn from The Hunger Games
The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]
