Best Practices
Feb 5, 2015
How to Find the Right Journalist to Pitch
When it comes to finding journalists, reporters and bloggers who are interested in sharing your company news with their audience, […]
Feb 4, 2015
Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]
Feb 3, 2015
The Why & How of Using Pinterest for PR
Pinterest: it’s not just for wedding planning anymore. In May, the social media site had 30 billion pins, half of […]
Feb 2, 2015
Does Your Social Media Strategy Have a Solid Foundation?
Too many organizations commit to building a social media strategy without first providing a solid foundation for their efforts. This […]
Feb 2, 2015
10 Ways to Improve Your PR Messaging
“Bringing the functional benefit of our messages to life isn’t a nice to have, it’s a must have…. We need […]
Jan 30, 2015
The Power of Social Media Communities & New Product Development
All great products or services must solve real world problems for your customers and prospects if they are to be […]
Jan 28, 2015
Celebrity Juice: Can You Put a Price on a Tweet?
I was recently invited to speak at an event hosted by a UK-based talent agency. They were keen to learn […]
Jan 27, 2015
Webinar: 5 Places to Look for Social ROI in 2015
“Social ROI” helps you understand if your social efforts are moving in the right direction and are reaping benefits. Ironically, […]
Jan 27, 2015
6 Ways to Use Instagram for PR
Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to […]
Jan 27, 2015
5 Ways to Amplify Press Releases Without Spending a Dime
The success of your PR campaign relies on your ability to help it get a farther reach. Simply publishing a […]
Jan 26, 2015
6 Ways Social Data Can Improve Communications
Social data. One day you read about social data being leveraged to improve response rates for Ebola outbreaks, and the […]
Jan 26, 2015
The Rich Get Richer: The Rise of Visual Social & What It Means
Have you noticed that your time on social media involves more audio, video and images than it used to? If […]
Jan 22, 2015
Social Media – Goes Deeper Than You Think
The social web is awash with conversations. Many of them will be about (or may somehow be connected to) your […]
Jan 22, 2015
How Rich Media Can Help You Strike It Rich
If your content encompasses text alone, you’re missing big PR and marketing opportunities. Consider the rise of rich media social […]
Jan 21, 2015
You Catch More Flies With Honey Than Vinegar
The other day a Facebook friend posted the old saying, “You catch more flies with honey than you do with […]
