Best Practices
Feb 20, 2015
#MetricsChat Recap: Matt Siltala discusses “shareable” visual content
Yesterday, we had the privilege of having Matt Siltala, President & Founder of Avalaunch Media as our expert guest for the #MetricsChat series. […]
Feb 20, 2015
Pitch Perfect: How to Dust Off After a Dust Up
When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]
Feb 18, 2015
Viralheat presents – 5 Places to Look for Social ROI in 2015
On February 17, we hosted a short yet powerful webinar highlighting “5 places to look for Social ROI” in 2015. During […]
Feb 18, 2015
4 Places to Share Every Press Release
Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]
Feb 17, 2015
Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility
With the rise of digital content marketing, the amount of content being created online every day has become overwhelming. The […]
Feb 17, 2015
15 Pitching Tips for 2015
Media coverage is one of the best ways to get your message in front of the right people at the […]
Feb 15, 2015
3 Things to Know About a Media Contact Before You Pitch
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Feb 12, 2015
Is Video the Future of Content Marketing in the Mobile Age?
I don’t know about you but I personally hate reading blogged content on mobile phones. Perhaps it’s my age? My […]
Feb 12, 2015
5 Tips for a Successful YouTube PR Campaign
YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]
Feb 11, 2015
How to Get a Juicy Quote for Your Press Release
Of all the written components of a press release, the quote is second to only the headline in terms of […]
Feb 10, 2015
3 Ways to Integrate Your PR & Marketing
People of a certain age may remember the classic Reese’s Peanut Butter Cup commercials — “You got your peanut butter […]
Feb 10, 2015
Do’s and Don’ts of Media Pitching
“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]
Feb 9, 2015
11 Tips to Improve Your Copy’s Readability
If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]
Feb 8, 2015
4 Things to Know About Media Outlets Before You Pitch
Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]
Feb 6, 2015
#MetricsChat Recap: Sarah Evans talks Marketing Metrics
We witnessed yet another great session of #MetricsChat series yesterday. Sarah Evans, Digital Correspondent for @PayPal, @Cisco, @CoxComm, @ShortyAwards, @iamangelfdn, and @licensingexpo was our […]
