Best Practices
Mar 6, 2015
More “Pitch Smart”: Your Media Pitching Questions Answered
This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]
Mar 5, 2015
Resources Recap: Slow PR
Want to succeed in this fast-paced public relations world? Go slow. Slow PR practitioners prioritize efficiency and targeted approaches when […]
Mar 4, 2015
6 Customer Service Insights From Peter Shankman
Three-quarters of customers in the United States experienced rudeness in an interaction with a customer service representative, according to Peter […]
Mar 3, 2015
Social Media Listening – Formulating a Winning Strategy
Social media does not offer you a smooth playground to execute your marketing plans on. Marketers often stumble upon various challenges and […]
Mar 3, 2015
10 Top-Notch Hashtags to Follow to Bone Up on PR
If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up […]
Mar 2, 2015
How to Do a PR Pitch on LinkedIn
Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]
Mar 2, 2015
The Smart PR Pro’s Guide to Turning Pitches Into Placements
Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]
Mar 1, 2015
How to Use Social Media Before You Pitch
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Feb 26, 2015
6 Reasons Why Journalists Reject Your Pitch
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Feb 26, 2015
Join #MetricsChat Conversation
Wanna talk social media marketing? Join Viralheat as we talk business on Twitter! Got a question about social media marketing? Join […]
Feb 25, 2015
3 Digital Tactics That Cook Up Traditional PR Success
Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]
Feb 24, 2015
Free White Paper: Why Slow PR Is the Way to Go
In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the […]
Feb 23, 2015
Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences
You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]
Feb 23, 2015
7 Ways to Build Better Relationships With Journalists
When describing the concept of slow PR, Christopher Penn explains that the goal is “to create as much of a relationship […]
Feb 22, 2015
3 Ways to Make News Releases More Compelling
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
