Best Practices
Mar 19, 2015
What #SMMW14 Got Right & How #SMMW15’s Even Better
With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]
Mar 18, 2015
How to Ride a News Trend Wave With Your Press Release
Running dry on press release topics? Look for inspiration in today’s headlines. You can get ideas for your press releases […]
Mar 17, 2015
Integrating Smart Monitoring Into Your Social Customer Service Practices
NOTE: This is the second installment of a 3 part series on how to implement social media customer service into […]
Mar 17, 2015
3 Steps to Effective Influencer Outreach
74% of consumers rely on social media to inform their purchasing decisions. 90% of consumers trust peer recommendations. Only 33% […]
Mar 17, 2015
3 Benefits of Activating Your Employees on Social
Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]
Mar 17, 2015
Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]
Mar 16, 2015
An Etiquette Guide for Interacting With Journalists on Social Media
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 16, 2015
Peter Shankman’s 6 Rules for Creating Loyal Customers
Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]
Mar 12, 2015
PR Tips From The Blacklist: How to Accomplish Your Media Mission
As an ardent fan of NBC’s The Blacklist, I enjoy the great zingers provided by the character Raymond Reddington (played by […]
Mar 12, 2015
Need Evidence of Effective Social Media Marketing? Get the Social Media Marketing Impact Report
It will come as no surprise that all of us at Viralheat are big believers in the power of social […]
Mar 10, 2015
What Journalists Want From You
You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]
Mar 10, 2015
Successful Word-of-Mouth Marketing Requires a Blended Approach
Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]
Mar 9, 2015
#MetricsChat Recap: Social Media Listening with Josh Martin
Last week on March 5th, Josh Martin, Director of Digital and Social Media, Arby’s guest-hosted the 13th session of #MetricsChat series. We discussed “Social […]
Mar 9, 2015
5 Ways That a Slow PR Pitch Is Better Than a Traditional One
In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]
Mar 8, 2015
3 Tips for Launching a Hyperlocal PR Campaign
Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]
