Best Practices
Apr 4, 2015
4 Ways PR Pros Find Local Networking Opportunities
As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking […]
Apr 2, 2015
5 Ways to Engage With Word-Of-Mouth
This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises […]
Apr 2, 2015
The Rejection Rule
Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]
Apr 1, 2015
Why You Need an Online Newsroom
You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra […]
Mar 31, 2015
Master Multimedia Storytelling With a Free E-Book!
To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]
Mar 30, 2015
8 Best Practices for Content Curation
“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]
Mar 29, 2015
5 Ways to Use Social Media to Reach a Local Audience
It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]
Mar 26, 2015
Tip Sheet! Turn Employees Into Social Superstars
Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they […]
Mar 25, 2015
5 Signs a Site or Blog Isn’t A Good One to Pitch
When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]
Mar 25, 2015
Conference Survival Guide: How to Make the Most of #SMMW15
Conferences are a nice change in environment compared to a typical day at the office. However, with work still going […]
Mar 24, 2015
5 Ways Communication on Pinterest Differs
Twenty-eight percent of adult Internet users and 22 percent of the entire U.S. population are on Pinterest, according to Pew […]
Mar 24, 2015
Power Up Your Press Releases!
The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]
Mar 23, 2015
10 Tips for Igniting Influencer Relationships
Media relations isn’t only about who you know. It’s also about who’s talking about you. Third-party content, or earned media, […]
Mar 22, 2015
4 Tools to Mobilize Your Followers & Stakeholders
You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand […]
Mar 20, 2015
3 Content Marketing Ideas for E-commerce Brands
E-commerce can benefit from content marketing in a way that many other companies cannot. For one thing, you see immediate […]
