Best Practices
Apr 20, 2017
Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience
Why no one cares about your products' features and how to fix it.
Apr 18, 2017
3 Tactics to Get the Most Out of Your Martech Stack
Here are three tactics to help you get the most of your martech stack.
Apr 18, 2017
Create a Content Hub that Drives PR Results
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.
Apr 17, 2017
Take Your Earnings Release to the Next Level
Every quarter, the earnings release raises the stakes for corporate communications professionals. Here's how to plot your course.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 11, 2017
New Research Provides Independent PR Firm Benchmarks
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 10, 2017
PR 101: How to Pitch Travel Journalists
How to pitch the always-on-the-move travel journalists? Follow these six tips.
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 31, 2017
The Case for Customer Service Marketing: Social Media Marketing World Recap
When the most retweeted man in marketing makes a point, you listen.
Mar 22, 2017
3 Mind-blowing Ways to Disrupt the Communications Status Quo
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 15, 2017
Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Mar 14, 2017
4 Tips to Create PR Campaigns that Stand Above Competitors
Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]
Mar 13, 2017
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
