Best Practices
Apr 18, 2015
4 Reasons Why Content Curation Matters
When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content […]
Apr 17, 2015
Asking for a Raise? 4 Tips for PR Pros
A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. “They’ll never […]
Apr 16, 2015
5 Tips for Telling Your Story Visually
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]
Apr 15, 2015
Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Apr 14, 2015
4 Media Relations Tips to Live By
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]
Apr 14, 2015
Tip Sheet! Drive Results at Events With Social Correspondents
In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]
Apr 13, 2015
Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]
Apr 13, 2015
3 Content Marketing Ideas for Health Care Communicators
Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]
Apr 11, 2015
5 Tips for Generating Fresh Content Ideas
Writer’s block is the worst, no? As communication professionals in the business of content creation, we want to make sure […]
Apr 10, 2015
NonPRofit Motive
We spend plenty of time here at the Cision Blog discussing corporate and agency PR, but the nonprofit PR sector […]
Apr 10, 2015
3 Reasons to Build a Niche Community
Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]
Apr 9, 2015
4 Steps to Acquiring High-Quality Social Leads
Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]
Apr 7, 2015
Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future
If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video […]
Apr 7, 2015
White Paper: Want Content Success? Think Outside the Box!
Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]
Apr 6, 2015
7 Podcasting Best Practices
“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can […]
