Best Practices
May 5, 2015
5 Ways to Spice Up Your B2B Content Marketing
What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]
May 5, 2015
Free Tip Sheet! 6 Steps to Modern PR Measurement
Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]
May 1, 2015
Mobile Madness: Mobile Marketing & PR Best Practices
Mobile madness has besieged our culture completely. As the Pew Research Center’s report on U.S. Smartphone Use in 2015 indicates, two […]
May 1, 2015
The 5 Basic Steps to Using Video for PR
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video […]
Apr 30, 2015
5 Outside-the-Box Content Creation Ideas
This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]
Apr 30, 2015
What PR Can Communicate About Philanthropy
Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to […]
Apr 28, 2015
5 Ways to Improve Your Content Marketing
No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]
Apr 28, 2015
What’s the One Thing?
PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk […]
Apr 27, 2015
3 Social Media Tips for Capturing Audience Attention
In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]
Apr 25, 2015
3 Steps to Efficient Content Amplification
Your brand or a client has a great new product that your audience will want to know about, and you […]
Apr 23, 2015
What to Know Before Creating a Content Marketing Strategy
This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]
Apr 23, 2015
Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]
Apr 22, 2015
Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015
Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]
Apr 21, 2015
Branded Video Is Trending. Here’s What PR Pros Need to Know.
Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]
Apr 20, 2015
11 Content Marketing Mistakes to Avoid
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content […]
