Best Practices
May 26, 2015
4 Ways to Link Facebook Posts to Business Outcomes
One of the most frustrating things about Facebook is to understand the potential of the network and not to be […]
May 26, 2015
Measuring Metrics: What’s the Formula for Showcasing PR’s Value?
Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives […]
May 25, 2015
3 Ways You’re Already a Content Marketer—& Didn’t Know It!
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]
May 23, 2015
How to Successfully Navigate Your Brand Through a Crisis
Crises are inevitable, especially in today’s world where messages fly at the speed of social. Consequently, public relations professionals should […]
May 22, 2015
5 Myths of Working in PR
This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – […]
May 20, 2015
How’s Your Press Release Call to Action?
In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]
May 19, 2015
5 More Outside-The-Box Content Marketing Ideas
This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]
May 18, 2015
3 Things to Know About Social Listening (That No One Tells You)
Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
May 16, 2015
3 Measurement Tools for PR Pros
While it used to be a running joke that many in the communication industry were there to avoid numbers and […]
May 13, 2015
Measure Your PR Like a Super Sleuth
I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
May 12, 2015
How to Drive Web Traffic With Social Media Analytics
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]
May 11, 2015
The Most Important PR Measurement Tool You’re Not Using
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on […]
May 9, 2015
5 “W”s to Consider Before Starting PR Measurement
As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]
May 7, 2015
Drive Blog Traffic With These 4 Content Marketing Tools
When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]
May 6, 2015
How to Engineer the Perfect PR Metric
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” […]
