Best Practices
Jun 10, 2015
18 Can’t-Miss Insights From Social Shake-Up
Missing the Social Shake-Up conference or want to relive some highlights? Check out social media insights from the thought leaders at NASA, Arby's and more!
Jun 9, 2015
Your 5-Step Plan to Modern PR Measurement
Modern PR practices evolve to adapt to changes happening in the digital world. For a while, advertising value equivalency (AVE) […]
Jun 8, 2015
6 Social Media “Musts” for Crisis Communication
It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the […]
Jun 6, 2015
Who Should You Include on Your Crisis Communication Team?
Whether dealing with a cyberattack or responding to a customer-facing issue, your company should have a crisis communication team in […]
Jun 5, 2015
Cheat Sheet: Instagram for Marketing and PR
Instagram offers a wholly mobile platform that has demographics distinct from its parent company Facebook, which bought the social network in […]
Jun 5, 2015
Get The Resources You Need to Measure PR Effectively
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]
Jun 4, 2015
5 Rules-Based Attribution Models PR Pros Should Know
This post is based on content from our free white paper “How to Measure PR in a Multi-Touch Attribution Model.” […]
Jun 3, 2015
Cheat Sheet: Vine for Marketing and PR
Vine is the home of the so-called “micro-video” and “stop-motion video.” Vine, a Twitter property, began as a wholly mobile […]
Jun 3, 2015
Can You Prevent Your Next Crisis?
Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.
Jun 2, 2015
Does Your Content Marketing Strategy Tell a Data-Driven Story?
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]
Jun 1, 2015
How to Use Twitter Trends to Earn Media Placements
Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity […]
Jun 1, 2015
6 Tips for Your PR Measurement Program
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
May 30, 2015
3 Multi-Touch Attribution Models for a Data-Driven PR Strategy
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]
May 28, 2015
Free White Paper! Measure PR Using Multi-Touch Attribution
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.
May 27, 2015
5 Tips to Digitizing Your Media Kit
Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital […]
