Best Practices
Jun 23, 2015
Cheat Sheet: Twitter for Marketing and PR Power
Twitter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and […]
Jun 23, 2015
5 Things to Expect From Publishing a Press Release
As I said in a recent article, the success of your press release campaign relies heavily on you having the […]
Jun 20, 2015
When Should You Call a Social Media Threat a Crisis?
When you listen to conversations about your brand on social media, take note of the frequency of negative comments and […]
Jun 19, 2015
Cheat Sheet: Google+ for Marketing and PR
Google describes Google+ as “one Google account for everything Google.” It could be considered the “one ring.” It’s meant to […]
Jun 19, 2015
Cheat Sheet: How to Use LinkedIn for Marketing and PR
LinkedIn is where professionals connect with other professionals, join industry-specific groups and search for industry-specific news. The People LinkedIn boasts […]
Jun 18, 2015
5 Ways to Increase Your Content Marketing Success Rate
Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]
Jun 16, 2015
Cheat Sheet: YouTube for Marketing and PR
YouTube is the home to most videos ranging from 30 seconds to 15 minutes. Subjects range from crazy cat videos […]
Jun 16, 2015
4 Things to Measure in Your PR
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 16, 2015
Free White Paper! Manage Crises With a 3-Part Communication Plan
No brand is free from crises, so you need to be prepared. Develop a three-step crisis communication plan that protects your brand before, during and after a crisis.
Jun 15, 2015
5 HUGE Misconceptions About Facebook’s Value to Your Business
“Facebook, it seems, is unstoppable.” – Adrienne LaFrance, The Atlantic, April 29, 2015 Nowadays, advertising value equivalency (AVE) is recognized […]
Jun 15, 2015
Crush Crises: Engage With Influencers Before Threats Hit
With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their […]
Jun 13, 2015
4 Ways to Leverage Twitter During a Crisis
On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as […]
Jun 12, 2015
Cheat Sheet: Flickr for Marketing and PR
Flickr offers a massive repository of photos. Because photos can be stored at full resolution, the site is popular with […]
Jun 12, 2015
Panel Overview | Social Media: Brand Building Tools & Top Trends for 2015
Social Media Club Chicago and General Assembly Chicago host panel in Chicago to discuss social media trends and best practices
Jun 10, 2015
Cheat Sheet: Pinterest for Marketing and PR
Pinterest, the online scrapbooking site, is a walled-off garden in many ways. Most users repin images or share pins internally. […]
