Best Practices

4 Failproof Ways to Get Your Press Release Rejected

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Free PR Kit! Get Your Holiday PR Started Today

How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision's Holiday Gift Guide PR Kit can help!

What Is Social CRM And How Can It Help You?

Brands use social media to talk to and collaborate with customers to solve business problems. Marketers use social media to ask […]

6 Tips to Become a Pinterest PR Pro

Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.

10 Ways to Improve Your Social Media Small Talk

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything […]

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start […]

4 Steps for Turning Measurement Into Money

Is there money in PR measurement? Not exactly. PR measurement's benefits are its insights. Follow these four steps to turn data into insights and insights into business results.

5 Social Media Hacks You Need to Know

As the hottest social media network du jour changes, so do the tips and tricks we use to master this […]

Build Better Media Lists With These Social Tips

As a public relations pro you depend on building and maintaining strong business relationships. You need to keep your lists […]

10 Tips to Become More Likeable

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch […]

4 Things Brands Should Do After Surviving a Crisis

You survived a crisis! That's great, but are you really in the clear? Check out these steps to pinpoint what to add to your plan before the next crisis hits.

8 Steps to Create the Ultimate Crisis Communication Plan

As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a […]

Cheat Sheet: How to Use Facebook for PR and Marketing

Facebook is where people connect with friends, family and brands. It’s also where people share photos, but the number of photos […]

10 Easy Ways to Leverage Press Coverage

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]

Free Tip Sheet! Resolve Crises With Social Media Communication

Don't risk your reputation. Follow this eight-step guide to take control of a social media crisis and guide consumers toward a positive perception of your brand.

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