Best Practices
Aug 11, 2015
3 Tips to Be a Pro Podcaster
Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged […]
Aug 11, 2015
Free White Paper! Grab Your Audience’s Attention Using Live Video
Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, […]
Aug 10, 2015
10 Easy Hacks To Make You a Productivity Ninja
You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although […]
Aug 10, 2015
How to Make Podcasting Work for Your Brand
Podcasting is easier than you think. You don’t need tons of fancy equipment or software. In fact, you can do […]
Aug 8, 2015
4 Ways to Prepare for Podcasting
With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to […]
Aug 7, 2015
Working in PR: Five Things I Wish I Learned Sooner
This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, […]
Aug 5, 2015
4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging
Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that […]
Aug 3, 2015
5 Things Everyone Should Know About Snapchat
“I have a 21, 19 and 16-year-old using Snapchat for everything including texting. Both (traditional) texting and emailing are dinosaurs […]
Aug 3, 2015
How to Connect With Your Instagram Audience
Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. How can you leverage Instagram’s full potential? Use Jenn Herman's tips!
Aug 1, 2015
How to Measure Your Brand’s Success on Instagram
Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]
Jul 31, 2015
How to Recover From a Brand Crisis
It's not a question of if a crisis will happen. It's a question of when...and how your brand will recover. Quickly recover from a brand crisis by following these four steps.
Jul 30, 2015
Establishing Goals for Your Press Release
As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]
Jul 30, 2015
How to Ace a Last-Minute Media Interview
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As […]
Jul 29, 2015
Facebook’s New ‘See First’ Feature Gives Consumers Control, Challenges Brands
Facebook is at it again. The social network has introduced another update, this time giving users’ more control over what […]
Jul 28, 2015
Free Tip Sheet! Effectively Engage With Audiences on Instagram
Instagram is now the number one social media channel. How is your brand leveraging the photo-sharing platform? Follow these tips to build an effective PR and marketing strategy.
