Best Practices

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who […]

5 Things to Consider When Planning Your Video Marketing Strategy

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]

Free White Paper! Protect Your Brand With Copyright Laws

Copyright laws can be confusing, and if you're not careful you could be in violation. Follow these tips to stay compliant and keep your reputation clean.

How PR Fits Into the Sales Funnel

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]

5 Tips to a Successful PR Pitch

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]

4 Marketing Tactics B2Bs Can Swipe From Nonprofits

As new tools emerge, the technology and media landscapes continue to shift.   But B2B businesses aren’t changing the way […]

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

How to Structure Your Content in WordPress

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]

3 Types of Influencers You Need to Target

Influencers have the power to make your audience pay attention to your brand, but not all influencers are the right […]

Take These 4 Steps to Power Your Brand with Bloggers

If 81% of the digital population trusts bloggers, why isn't your brand building relationships with these key influencers? Follow these 4 steps to get started.

4 Ways Your Press Release is Missing the Mark

Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at […]

Get Inspired by These 3 Content Marketing Innovators

Looking for fresh ideas to help your content marketing strategy? Learn lessons from three major innovators: BuzzFeed, Upworthy and Mashable!

Free White Paper! Find the Right Influencer for Your Brand

Influencers are the gatekeepers to your audience. Learn how to turn them into advocates for your brand with Cision's new influencer marketing white paper!

4 Ways to Share Your Brand’s News

When your brand has news, whether it’s a new product, an award or a special event, you want to tell […]

7 Data Visualization Tools That Anyone Can Use

Today, successful stories include customized, data visualization. Make your content stellar by learning how to use these seven tools to engage your audience.

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