Best Practices
Dec 1, 2015
3 Ways to Clean Up Your Social Media Strategy
Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.
Nov 30, 2015
Business vs. Pleasure: Should Brands Befriend Influencers?
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Nov 27, 2015
How to Build a Winning Demand Generation Strategy
Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that […]
Nov 25, 2015
5 Must-Have Types of Content Marketing
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types […]
Nov 24, 2015
How to Pitch Social Influencers
The new year will bring a new PR challenge: justifying why you should use social influencers and native content. Jeff Barrett provides an influencer marketing blueprint.
Nov 21, 2015
4 Steps to Forging a Long-Lasting Influencer Relationship
Your brand can easily lose its influencer if you don't maintain communication after the initial ask. Follow these 4 steps to ensure a long-lasting relationship.
Nov 20, 2015
5 Tips for Effective Editorial Calendar Planning
The New Year is almost here, and there are countless opportunities out there for you to tell your story to […]
Nov 19, 2015
3 Steps to Involve Influencers in Your Crisis Plan
Crises hit brands every day, but only 40 percent are prepared. Learn why and how your brand should include influencers in your crisis communication plan.
Nov 18, 2015
The Latest & Greatest Social Media & Marketing Tools
It’s exciting to see so many tools to help us be better at social media and content marketing, though it […]
Nov 17, 2015
Infographic: Become Informed on Copyright Compliance
How often do you share other's content? Protect your brand from legal trouble by staying informed on copyright laws with our latest infographic.
Nov 16, 2015
10 Ideas to Simplify Your PR
You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]
Nov 16, 2015
5 Tips for Vetting Influencers: Survivor Style
Before you reach out to an influencer, make sure they're right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.
Nov 15, 2015
Infographic: How to Interact With Customers on Social
Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you […]
Nov 14, 2015
Follow These Steps to Tackle Influencer Outreach
Did you know influencer marketing has an ROI of $6.50 for each dollar spent? Don't miss out on including this effective tactic in your marketing strategy!
Nov 13, 2015
Recipe for Food Blogging Success from the BlogHerFood15 Conference
So you’re a passionate food blogger – or pitching one. Both are excellent online engagement choices from the menu of […]
