Best Practices
Dec 16, 2015
How to Hire a PR Consultant for Your Business
If DIY-ing your own press releases, media pitches and PR management isn’t an option for your brand, it’s time to […]
Dec 15, 2015
Turning Experts Into Thought Leaders
As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), […]
Dec 14, 2015
5 Ways to Optimize Your Social Networks for Crisis Communication
A lot has been written in the past year about the limited reach and engagement level on various social media […]
Dec 14, 2015
3 Key Components of Your Content Strategy
At her Cision webinar, Gini Dietrich detailed the elements you need to consider when formulating your content strategy. Learn about 3 of her top suggestions!
Dec 12, 2015
3 Questions to Ask Before Diving Into Brand Journalism
Looking for a marketing tactic that will keep your brand top of mind? Turn to Implement brand journalism. Get the discussion with these three questions.
Dec 10, 2015
Free Tip Sheet! How to Score Coverage By Pitching on Social
Social media has a secret: media coverage. Learn how to research the right reporters, build rapport and gain publicity with our 11 social media pitching tips.
Dec 9, 2015
How to Handle Copyright’s 50 Shades of Gray
Copyright laws are complicated. Don't get lost in the gray area. Follow these three tips to stay compliant and far away from a messy situation.
Dec 8, 2015
3 Press Release Headline Examples That Put People to Sleep
Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s […]
Dec 7, 2015
How to Ride the Wave of Influencer Marketing
Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]
Dec 5, 2015
3 Things You Need to Know About Brand Journalism
Not driving results with your content? Win back your audience's attention with brand journalism. Learn how to implement this tactic into your marketing strategy!
Dec 4, 2015
5 Pet Peeves of Working in PR
Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.
Dec 3, 2015
Free White Paper! Build a Brand Journalism Program
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 […]
Dec 2, 2015
3 Keys to Convincing Influencers to Work With Your Brand
Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is […]
Dec 2, 2015
5 Audiences Your Brand Should Listen To
Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the […]
Dec 1, 2015
How to Keep Your Network From Growing Cold
Don't let 6 months pass by without interacting with your contacts. Check out this post for a refresher on how to provide value to your network!
