Best Practices
Jan 7, 2016
The Fantastic Four of Fair Use
The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, […]
Jan 7, 2016
What Are Your Social Media Marketing Resolutions for 2016?
I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like […]
Jan 6, 2016
16 Reasons to Start an Email Newsletter in 2016
Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That […]
Jan 6, 2016
6 Steps to a Scintillating Social Media Presence
These days a business does not have a choice to not be on social media. The question instead is which […]
Jan 5, 2016
5 Expert Strategies to Add to Your Content Marketing Playbook
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these […]
Jan 5, 2016
3 Rewards to Reap From Brand Journalism
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level […]
Jan 4, 2016
Improve Your Press Releases With These 4 Ideas
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
Jan 4, 2016
The 3 Factors to Consider Before Sharing Content
Understanding the rules of copyright can be tricky. So how do you handle each situation? Follow these three guidelines to stay compliant and know whether or not sharing a piece of content is legal.
Dec 28, 2015
8 Ways to Differentiate Your Brand on Twitter in 2016
How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.
Dec 28, 2015
How to Win at PR: Looking Ahead to a New Business Year
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
Dec 23, 2015
4 Gifts Managing Your Own PR Provides
Managing your own PR may provide you with more gifts than you think. Here are four things about your PR strategy you can be thankful for as you head into 2016.
Dec 22, 2015
Choose Your Own Adventure: The Successful PR Professional
Your career is never a straight line. It’s a “Choose Your Own Adventure” book with ups, downs and multiple forks […]
Dec 22, 2015
5 Steps Towards Influencer Marketing
Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program […]
Dec 21, 2015
3 Influencer Marketing Documents to Keep Updated
Can you prove influencer marketing success to executives? Stay organized by documenting outreach efforts. Learn what to keep track of in this post.
Dec 18, 2015
3 Benefits of Listening to Employees on Social
Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions […]
