Best Practices
Jan 27, 2016
4 Steps to Pitching a Journalist
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]
Jan 26, 2016
5 Unique Ways to Score Media Coverage
All brands want media coverage. And that means all of them are sending pitches to reporters – the same reporters […]
Jan 25, 2016
Finding The Content Marketing Sweet Spot
At his recent webinar, Joe Pulizzi outlined six steps towards building a successful content marketing strategy. Learn about the first three in this post.
Jan 22, 2016
PR 101: How to Pitch The New York Times
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. […]
Jan 22, 2016
4 Reasons Owned Media Drives Earned Media
With so many brands reaching out to journalists every day, only a select few will get a response, and even […]
Jan 21, 2016
What Is Brand Journalism?
What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would […]
Jan 20, 2016
5 Ways to Build Successful Email Pitches
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ […]
Jan 20, 2016
4 Signs It’s Time to Invest in PR or Marketing Technology
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]
Jan 19, 2016
3 Tips to Clean Up a Crisis
Facebook. Twitter. YouTube. Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, […]
Jan 18, 2016
5 Best Practices for Publishing Content to LinkedIn
Looking to establish your thought leadership? Take advantage of LinkedIn's user demographics and distribute your long form content to a targeted audience.
Jan 15, 2016
4 Essential Shares for Your Social Media
I see a lot of social media streams with the same types of content over and over, usually self-promotional shares […]
Jan 15, 2016
3 Factors That Shape Your Brand Journalism Strategy
Consumers no longer trust brands after seeing clever ads. Stop pushing products. Learn how to appeal to your audience by building a brand journalism strategy.
Jan 14, 2016
Do ‘Unorthodox’ Social Networks Have Marketing Value?
Moosa Hemani is an SEO consultatnt at SEtalks.com. You can follow him on Twitter @mmhemani. Facebook and Twitter come to […]
Jan 14, 2016
Free Tip Sheet! Earning Media Coverage in the Digital World
Over 198 million people run ad blockers, which means your messages aren't reaching your audience. Stay top of mind by learning 71 ways to earn media coverage!
Jan 8, 2016
Ditch These 3 Social Pitching Tips Immediately
Need to reach out to a reporter on social? Review your approach to ensure you're abiding by proper pitching etiquette. To start, avoid making these 3 mistakes.
