Best Practices
Feb 29, 2016
5 Ways to Get Reporters to Respond to Pitches
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But […]
Feb 26, 2016
PR 101: How to Pitch the Los Angeles Times’ Entertainment Desk
Ahead of Hollywood’s biggest night, here are a few tips on reaching out to entertainment contacts at the Los Angeles Times.
Feb 25, 2016
3 Ways to Improve Content With a Hub-and-Spoke Model
Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to […]
Feb 24, 2016
3 Ways Journalists Use Twitter as a Reporting Tool
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter […]
Feb 24, 2016
Apply These 7 Content Tips to Client Communication
There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem […]
Feb 23, 2016
3 Ways to Improve Your PAC Communication
If you can’t communicate why your PAC is important, then you won’t be able to convince anyone to join or […]
Feb 23, 2016
Free Tip Sheet! Why Measuring Social’s Impact Matters
Nearly all brands manage a handful of social accounts. But does yours know the outcome of its efforts? Learn all about the importance of measuring social ROI!
Feb 22, 2016
10 Research-Based Tips for Writing Better Content
There's more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience's attention.
Feb 22, 2016
3 Ways to Gain Insights From Big Data
Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. In fact, there has been […]
Feb 19, 2016
PR 101: How to Pitch CNET
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.
Feb 19, 2016
Social Selling: Turn Relationships Into Revenue
If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a […]
Feb 18, 2016
How to Really, Really Get to Know Your Audience
What's one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Feb 17, 2016
Pitching’s New Rules: Q&A With Michael Smart
Landing top-tier coverage is every brand’s dream. But if you don’t approach pitching with the right mindset or media database, reporters will […]
Feb 16, 2016
Free Report! What’s the State of the Media?
Cision's annual State of the Media report provides insight on the relationship between journalists and communication professionals. Find out how your outreach is affected!
Feb 15, 2016
How to Generate Coverage From Conferences
How are you leveraging your thought leadership? Target key reporters when planning your next conference to get more media mentions. Find out how in this post!
