Best Practices
Mar 16, 2016
How to Engage Influencers (& Get Them To Care About You)
Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]
Mar 15, 2016
Free Tip Sheet! The 2 Sides of Real-Time Influence
Can your brand's voice be heard above the noise? Learn how to stand out and reap major benefits from collaborating with influencers on real-time opportunities.
Mar 14, 2016
5 Best Practices For Social Lead Generation
Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]
Mar 14, 2016
4 Steps to Creating Effective Video Content
Today’s audiences are bombarded with content. If you want to your audience to hear your brand’s message heard, you need […]
Mar 11, 2016
Pitching Tips from Food Columnist Carolyn O’Neil
Southern food is often described as delicious, but rarely described as healthy. Until now. Atlanta-based registered dietitian and nutrition expert, […]
Mar 10, 2016
Free White Paper! Combat Crises in Real Time
Even with a plan in place, crises can offer unexpected challenges. Learn how to be prepared in real-time with influencer relations and media intelligence!
Mar 9, 2016
3 Ways to Humanize Your PR Story
Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy […]
Mar 8, 2016
3 Media Trends That Will Improve Your PR Campaigns
As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can […]
Mar 8, 2016
How to Create Content Journalists Want to Cover
Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. When reporters go […]
Mar 7, 2016
Five Tips on Using Live Streaming Video
Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.
Mar 7, 2016
How to Succeed on Social in 4 Steps
Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is […]
Mar 3, 2016
4 Ways to Improve Your Media Relations
Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. Newsrooms have evolved to […]
Mar 2, 2016
How to Make Smart Marketing Decisions Based on the Right Analytics
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Mar 1, 2016
6 Best Practices for Identifying and Reacting to a PR Crisis
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]
Feb 29, 2016
How To Make Your PAC Communication Stand Out
As of earlier this month, Congress had an approval rating of just 14 percent. And with the 2016 presidential election […]
