Best Practices
Apr 4, 2016
Is Your Influencer Relations Program Failing?
With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day […]
Mar 31, 2016
Infographic: What to Do During the First 48 Minutes of a Crisis
Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your […]
Mar 31, 2016
How A Holistic Approach to Social Media Can Improve Brand Performance
Wondering how umbrella brands manage their communication? Check out MGM Resorts International's holistic approach to content and social media!
Mar 30, 2016
6 Tips to DIYing Your Own Crisis Communication
Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing […]
Mar 29, 2016
8 Ways to Make Your Press Release More Effective
According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]
Mar 29, 2016
Free White Paper! Defend Against Crises With Grassroots Support
Government relations crises are inevitable. Do you have the right plan to combat them? Find out how to build your grassroots support system!
Mar 28, 2016
3 Relationships That Shift During a Crisis
A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — […]
Mar 25, 2016
PR 101: How to Pitch the Boston Globe’s Business Desk
How can your pitch successfully reach the Boston Globe's business desk? Read on for five tried and tested tips.
Mar 25, 2016
How Can Brands Put Crises Into Context?
Without the right social monitoring and engagement technology, you don't get the full picture. See how you can use social to add context to a crisis.
Mar 24, 2016
4 Ways Influencers Support Brands in Real Time
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so […]
Mar 23, 2016
Are You Juggling Too Many Social Media Sites?
Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re […]
Mar 18, 2016
How to Pitch FWx Beer Writer Ethan Fixell
Want to pitch an influential beer writer? Read on for some great tips from Ethan Fixell.
Mar 18, 2016
3 Reasons to Measure Social ROI
Most brands don't know the value of their social efforts. Learn 3 reasons why measuring social ROI will benefit your business and your bottom line.
Mar 17, 2016
4 Ways to Connect With Customers Through Content
Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know […]
Mar 16, 2016
5 Steps to Implementing UTM Codes
Nearly every brand is on social these days, but according to the latest CMO survey by Duke University, only 15 […]
