Best Practices

Are Trolls Trash Talking Your Brand?

Trolls can get your blood boiling. Will your reaction spark a potential crisis? Here are three questions to ask yourself if a troll trash talks your brand.

PR 101: Pitching Tips for Environment Reporters

Here's a few themes we've compiled when researching a small cross section of journalists focusing on the environment, green living and sustainability topics.

2 Keys to Successful Influencer Marketing: Analytics and Trust

How can your brand succeed in influencer marketing? By establishing trust and utilizing analytics to reach goals! Learn how in this week's InfluencePros podcast.

How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj

Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a […]

Taking Your Social Media to the Next Level: 6 Experts Weigh In

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re […]

Involve Influencers in Real-Time Events

Want to drive real-time conversations? In order to grab your audience's attention, you must get influencers on board with your brand. Learn how with this post!

How PR Can Help Build An Organic Audience

Taral Patel is PR Executive at PRmention, a digital PR agency for startups. Just the way organic food is good […]

Why Established Social Networks Are (Probably) the Best for PR

Every day, new social networks pop up claiming to be the next big thing. But for communication professionals, sticking with the standards is best. Learn why!

PR 101: Pitching Top Tier Local Daily Newspapers

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. […]

5 Tips for Leveraging Influencers in Real Time

Word travels fast on the Internet, and if you don’t jump on the opportunity to enter a trending conversation, you’ll […]

Buyer Personas: Why Use Them & How to Make the Most of Them

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you […]

4 Mistakes That Keep You From Being a Reporter’s Top Resource

Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. […]

5 Amazing Facts to Know About Facebook Ads

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership […]

3 Factors to Measure During a Crisis

When a crisis hits, it’s easy to assume you’re taking on water. But before you start bailing your brand out, […]

6 Research-Based Insights About Viral Content

With so much content published every day, how can you set your brand apart? Gain insights on the virality of content in this post.

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