Best Practices
Feb 17, 2011
Is Facebook effective for small business marketing?
Facebook can be an effective tool for small business marketing. We've seen anecdotal evidence, but now the UMASS Dartmouth Center for Marketing Research and SNCR have provided statistically significant data proving this from a survey of the Inc. 500.
Feb 16, 2011
From Rap to Tweet: MC Hammer Rules
When you hear the name MC Hammer, what comes to mind? For me, the rap song You Can’t Touch This […]
Feb 16, 2011
Stop Shout!ng
(Photo – Flickr Creative Commons: mpov) Hi readers! Read this! It’s about exclamation marks! Specifically, how many of them you […]
Feb 15, 2011
Why Defining Influence is Easier Said than Done
In social media, Influence has been one of the metrics that has earned a top tier status in measurement. There […]
Feb 15, 2011
Social Media Monitoring of the HARO call
PRWeb and HARO are both services of Vocus, which also develops and commercializes social media monitoring software. We also use […]
Feb 14, 2011
Treat yourself to better health in March
When: March What: Foodies and cooks alike look forward to the spring and summer months bringing a variety of fresh […]
Feb 14, 2011
Social CRM – from Buzzword to Action
Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on “Social CRM – […]
Feb 14, 2011
Cheat Sheet: How to Pitch a National Journalist
Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four […]
Feb 11, 2011
To be sexy, or not to be sexy in PR, marketing and advertising?
(Photo: Flickr Creative Commons – free-stock) I’ve heard it a million times before: “one of my biggest challenges in PR […]
Feb 10, 2011
Boost Your Success! Use a Social Media Checklist
Anyone who knows me knows I’m all about process and procedures and implementing tidy ways of getting stuff done efficiently […]
Feb 9, 2011
PRWeb Picks: Five News Releases We Love This February
(Photo-Flickr Creative Commons: gypsydancer12) Valentine’s Day is just around the corner and love is in the air. What do we love? […]
Feb 8, 2011
HOW TO: Garner Top Tier Media Attention for your Small Biz
Continuing proof of the power of HARO comes to us in a testimonial from Fresh Green Light—a New York State-based […]
Feb 8, 2011
Measuring Social Sentiment: Part Art, Part Science
Businesses want to extract value—relevant and actionable data—from the expansive pool of content that the social sphere provides. By evaluating […]
Feb 7, 2011
Celebrate the telephone on the birth of its inventor
When: March 3 What: It has been 135 years since the invention of the telephone, and our relationship with it […]
Feb 7, 2011
7 Creative Marketing Ideas for Small Business
Flickr:alanclever_2000 (Creative Commons) Let’s keep it real. No matter how big the idea, the truth is that small businesses have […]
