Best Practices
May 9, 2016
52 Sites to Get Free Images for Your Content
Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]
May 6, 2016
3 Benefits of Including Influencers In Your Crisis Strategy
Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location […]
May 5, 2016
Navigating the Waters of Client Testimonials
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]
May 5, 2016
3 Steps to Choosing the Right Influencer in Real Time
Every second you waste during a real-time event is an opportunity lost – and a chance for a competitor to […]
May 3, 2016
Who’s Talking About Your Brand?
People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million […]
May 2, 2016
What Is Distributed Content? (and 5 Ways to Use It)
“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]
May 2, 2016
4 Ways Data Can Improve Your Communication Strategy
With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what […]
Apr 29, 2016
Pitching Tips from SheKnows Deputy Editor Melissa Kirsch
New deputy editor at SheKnows, Melissa Kirsch, shares her pitching preferences.
Apr 29, 2016
5 Research-Backed Tips to Significantly Improve Your Public Relations
John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]
Apr 28, 2016
Are You Making PR Measurement Mistakes?
The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking […]
Apr 27, 2016
Free E-Book! Prove ROI With Multi-Touch Attribution
Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision's free e-book!
Apr 26, 2016
When Tragedy Hits, Should Brands Take to Social?
“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim […]
Apr 21, 2016
3 Ways Journalists Use Social
Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go […]
Apr 20, 2016
4 Sources to Find the Right Reporters to Pitch
A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]
Apr 19, 2016
Free Tip Sheet! Prove the Value of Your PR Efforts
How much of an impact is public relations truly having on your brand? Learn how to create a measurement strategy that makes sense for your unique goals.