Best Practices

52 Sites to Get Free Images for Your Content

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press […]

3 Benefits of Including Influencers In Your Crisis Strategy

Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location […]

Navigating the Waters of Client Testimonials

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]

3 Steps to Choosing the Right Influencer in Real Time

Every second you waste during a real-time event is an opportunity lost – and a chance for a competitor to […]

Who’s Talking About Your Brand?

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million […]

What Is Distributed Content? (and 5 Ways to Use It)

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic, […]

4 Ways Data Can Improve Your Communication Strategy

With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what […]

Pitching Tips from SheKnows Deputy Editor Melissa Kirsch

New deputy editor at SheKnows, Melissa Kirsch, shares her pitching preferences.

5 Research-Backed Tips to Significantly Improve Your Public Relations

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]

Are You Making PR Measurement Mistakes?

The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking […]

Free E-Book! Prove ROI With Multi-Touch Attribution

Do you know how to prove the value of your communication efforts? Learn how a multi-touch attribution model can help you in Cision's free e-book!

When Tragedy Hits, Should Brands Take to Social?

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim […]

3 Ways Journalists Use Social

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go […]

4 Sources to Find the Right Reporters to Pitch

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]

Free Tip Sheet! Prove the Value of Your PR Efforts

How much of an impact is public relations truly having on your brand? Learn how to create a measurement strategy that makes sense for your unique goals.

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