Best Practices
May 25, 2011
How Green Is Your Brand?
Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?” With increased demand from consumers […]
May 24, 2011
Measuring Social Media More Effectively
On Tuesday, May 17th I had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter […]
May 23, 2011
6 tips to make sure your PR strategy is as potent as possible
(Photo-Flickr Creative Commons: Stefan.erschwendner) LEWIS PR’s resident PR pro Adam Singer chatted with us on #prwebchat to tell us how […]
May 23, 2011
Catch a thrill in June with the anniversary of the roller coaster
When: June 13 What: Not many forms of entertainment are designed specifically to elicit shrieks. But a steady […]
May 19, 2011
Why Brands Must Learn from Lady Gaga
“Social media is a reflection of what we love, so people are becoming very good at sharing exactly what they […]
May 19, 2011
Empire Avenue – The Next Big Thing In Social Networking??
Wondering what to make of all the recent buzz surrounding Empire Avenue? While the site officially launched to the public last […]
May 18, 2011
Lessons Yoga Can Teach Us for Practicing Social Media
While doing a little spring cleaning, I noticed the cover of a Yoga at Home (2010, Yoga Journal special publication). One of […]
May 17, 2011
Enforcing our rights in June
When: June 13, 1966 What: Any fan of police dramas knows that the first thing a detective says when he […]
May 17, 2011
6 real reasons why you should pay attention to your blog and brand reputation
(Photo—Flickr Creative Commons: andyp uk) Our latest #prwebchat on Twitter welcomed blogging and personal branding pro Erik Deckers chatting with […]
May 16, 2011
Are you writing in ‘corporatese’? George Orwell would like a word…
“Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.” It’s 65 […]
May 16, 2011
Visual Display of Twitter in Healthcare
Following up a recent post on Social Media for Pharma and a social media pharma event we attended earlier this month, […]
May 13, 2011
The art of breaking news on social media
When the news broke about Osama bin Laden’s death, many reported hearing the news first through Twitter. And if it […]
May 13, 2011
Corporate Blogging and Social Media Marketing: Not as Scary as it Seems
This is a guest post from marketing executive and blogger Tom Johansmeyer. Johansmeyer is the group marketing director at The […]
May 13, 2011
Information Design for Conversation Architecture
“If you display information the right way, anyone can be an analyst,” said Edward Tufte, the renowned information designer. “Anybody can […]
May 12, 2011
Summing Up WOMMA’s School of WOM
Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School […]
