Best Practices
Jul 1, 2011
The Top Five Things We Love About Social Media
In celebration of Social Media Day #SMDAY we wanted to share the top five things we love about social media: […]
Jun 30, 2011
The Growing Importance of Customer Experience
For two days last week the Forrester Customer Experience Forum brought together industry leaders from across the country with a […]
Jun 29, 2011
Eight Tips for Blogger Relationship Building by Email
Traditional media coverage is great. But what if you want to be more influential in the online realm where your audiences are increasingly getting their news and information? In addition to creating and sharing original online content, pitching bloggers may be right up your alley if you’re looking for coverage. However, you have to remember that the pitching field is different. Why? Because their hours are different, their topics are broader and their style of "reporting" isn't 'pure' reporting: it's a mix of news, reviews and opinion.
Jun 29, 2011
Lessons in social media brand reputation: observing athletes on Twitter
In terms of branding, Twitter is a great way to develop your brand and interact with customers. Negative reactions from […]
Jun 27, 2011
Celebrate musical evolution in July
When: July 25, 1965 What: On a hot Sunday in July, folk musician Bob Dylan walked onto a stage in […]
Jun 27, 2011
Cheat Sheet: How to Pitch a National Journalist Part 2 – TV Edition
Just one mention on a nationally syndicated television show can blow your company into the stratosphere – it can increase […]
Jun 24, 2011
Learning How to Be a Social Conversation Architect
On Tuesday, I sat in on on a Webcast hosted by the Advertising Research Foundation titled Are You An Effective Conversation […]
Jun 22, 2011
How New Social Media Strategies Can Help You Grow Your Business
This information is adapted and summarized from a recent webinar with Michael Stelzner over at Social Media Examiner. Check out […]
Jun 21, 2011
Social Media – Not Just for the Big Guns
Yes, we all know that Justin Bieber and Lady Gaga rule the online world with their millions of Twitter followers […]
Jun 20, 2011
In July, build your theme around ice cream
When: July 17 What: Whether it’s eaten out of a cone, a bowl or with a cherry on top, ice […]
Jun 17, 2011
2011 Vocus Users Conference dissects social media
Opening to record attendance in Baltimore yesterday, Vocus CEO Rick Rudman introduced the 2011 Vocus Users Conference with a joke […]
Jun 17, 2011
Social Media for Social Responsibility
Does your company have a corporate responsibility program in place to tackle all aspects of doing business? My recent article, […]
Jun 15, 2011
Craft Your Social Success – Become a Conversation Architect
Now, more than ever, we live in an information age, and a huge portion of the information shared is online […]
Jun 14, 2011
Triggering tidbits: how to write creatively in a snap
A Twitter buddy of mine influenced me to take the triggering tidbits blogger challenge and I must say that it […]
Jun 14, 2011
Know Before You Tweet – Your Reputation Depends On It
Amidst the controversy surrounding Congressman Anthony Weiner, individuals and brands alike need to consider the dark side of tweeting. Not […]
