Best Practices
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 13, 2011
6 Tips on Making the Most out of Marketing, Social Media and PR
Marketing and PR are becoming more and more integrated with the prevalence of social media. How can you make […]
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 12, 2011
3 quick tips on getting reader attention
What catches our attention when it comes to press releases we love? Often times, we tweet cool client press releases […]
Jul 12, 2011
Are Online Complaints Hurting Face-to Face Customer Service?
It makes me ask the question—is the preponderance of negativity in social media having an effect on the face-to-face customer […]
Jul 11, 2011
Rock out on the anniversary of MTV’s debut
When: August 1, 1981 What: “Ladies and gentlemen, rock and roll” were the words that launched one of the largest […]
Jul 8, 2011
Five Ways to Use Article Reprints in your Marketing and Sales
So your pitching efforts finally paid off and a respected media outlet has published a nice feature article on your product or business!
Don’t stop there. Getting your business featured in an article can be very effective in gaining leads and driving sales. By reprinting that article, you can really maximize your exposure and strengthen your marketing and sales efforts.
Jul 8, 2011
Social Media for Social Good: Things I Learned (And I Already Knew)
I recently went with a group of 145 people down to Tecate, Mexico. Our goal was to build 5 houses […]
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 7, 2011
Déjà vu All Over Again
Social Media—How is it possible for confusion and inertia to be so rampant about a topic that is so top […]
Jul 5, 2011
Help children get a smart start in school during August
When: August What: The first day of kindergarten is a milestone that many parents face with both pride and worry. […]
Jul 5, 2011
7 roles social media plays in marketing
Do you integrate social media with your marketing efforts? If not, here are seven tips on doing so via a […]
Jul 5, 2011
The June Edition of V-IQ News is Out!
Our latest eNewsletter is out highlighting the upcoming welcome of South Sudan as the 193rd member of the United Nation. […]
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Jul 5, 2011
Social Media and the 1-800 Toll Free Revolution
I’ve been extremely lucky in my time at Visible to work with some of the savviest Customer Relations professionals from […]
