Best Practices
Jul 26, 2011
5 Puns to Try in Your Next Press Release
Press releases are a great way to share your news. But are you wondering why your reads aren’t as high […]
Jul 26, 2011
Is Social Media more or less anonymous today? A look at the numbers—Part 2
In the previous post we looked at the degree of anonymity across the four largest volume media types in our […]
Jul 25, 2011
Support the fight for justice this August
When: Aug. 21, 1878 What: Lawyers in the U.S. have to make it through at least 80 credit hours, usually […]
Jul 25, 2011
Social Media as an Experiment
Why an Experiment? From my perspective, life is one big experiment. We are all just trying to get the formula […]
Jul 22, 2011
Links We Love: Friday, July 22nd
It’s been so hot on the east coast lately, we thought we’d share some cool PR and marketing articles with you. This week: a collection of top social media studies, millennial marketing tips from MTV, creating content calendars, a ten-tip checklist for succeeding in PR, and Lee Odden on the similarities between social media and a skateboard half-pipe. Enjoy!
Jul 21, 2011
HOW TO: Create effective profiles (Advanced Mode)
Like we talked about in our previous (Wizard Mode) blog post, the key to getting the most out of Viralheat […]
Jul 21, 2011
Is Social Media more or less anonymous today? A look at the numbers—Part 1
Is the growing popularity of social networks like Facebook, LinkedIn and now Google+ helping to breakdown the online anonymity of […]
Jul 20, 2011
HOW TO: Create Effective Profiles (Using Wizard Mode)
You wanted a great social media monitoring and analytics tool and we’ve created Viralheat to do just that. But, like […]
Jul 20, 2011
Is radio a PR person’s secret weapon?
Broadcast radio has been welcomed into people’s homes, vehicles and offices for over 90 years. It has survived the invention […]
Jul 18, 2011
Help children learn better by seeing better
When: August What: When young children struggle in school, their frustration and lack of confidence can leave them uninterested or […]
Jul 18, 2011
6 Reasons the Press Release is NOT Dead
Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies […]
Jul 18, 2011
Media Interviews: Five Tricky Question Types and How to Handle Them
When you're being interviewed by a journalist or blogger, failing to answer questions can sink the interview and your chance of some great coverage. However, certain types of questions can sink you even faster if you answer them without thinking. In my years as a PR and communications professional, I’ve found the best way to deal with these tricky questions is to think like a reporter to identify them in advance – and then use them as opportunities to reinforce your own message.
Jul 15, 2011
A “Quick Take” on Human vs. Machine Sentiment Scoring
You may recall reading back in April, Shawn Rutledge’s post that explains human versus machine scoring by relating it to […]
Jul 14, 2011
I’m Writing This Because I’m Spreading Awesome
At our Users Conference last month, UnMarketing’s Scott Stratten made the point that the way to really make people care about your blog—and to make them spread your message—is to post something awesome. So what’s awesome? It’s a tricky question, but we found three blog posts that feature it.
Jul 13, 2011
Summer PRWeb Picks: Pirates, Penguins and Extra Pickles.
We’ve got an eclectic mixture of news releases we love this month. From burgers to beds, though, each one of […]
