Best Practices
Aug 11, 2011
Selling Facebook to Your Boss: Four Talking Points to Get Started
Guest Post by Natalia Dykyj, Director of Product Management, Vocus Facebook: it sends shivers up the spines of business leaders […]
Aug 10, 2011
Webinar with Rebekah King: Hey Influencer: Try Influencing Your Boss!
When social media first hit the marketing world, says Kelley Blue Book’s Rebekah King, she was told that its true value couldn’t be measured. Her reaction: hogwash. With the right tools and perspective, you can measure it – and, with the right language, you can use that measurement to increase your influence with your boss and the ‘number people’. On August 16th, Rebekah will explain how in her first Vocus webinar.
Aug 9, 2011
Social Signals: Morphing the Search Engine Outlook
Can you believe that people now spend 25% of their time online using social sites like Facebook and Twitter? Search […]
Aug 9, 2011
Is Social Media More or Less Anonymous Today? Conclusion
In Part 1 of this blog series we looked at the anonymous posts in our Visible data repository to see […]
Aug 8, 2011
Revisit Tolkien’s magic in September
When: Sept. 18-24 What: Even if you’ve never read them, odds are that you know fantasy works like J.K. Rowling’s […]
Aug 5, 2011
Links We Love: Friday, August 5th
Happy Friday! We’ve collected our five favorite reads from the last five days for you. This week: managing information overload, ten ways to craft a better news pitch, tips for dealing with social media fatigue, why media relations pros need to keep learning and learning, and a collection of choice customer complaints to remind us all of the importance of listening.
Aug 4, 2011
Interesting Read: Some Surprising Findings from Social Media Research
Ran across this post today on Social Media Research sharing 8 findings about how Twitter and Facebook users socialize with […]
Aug 3, 2011
Media Coverage Made Simple
6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]
Aug 3, 2011
How Vocus Helped a Bail Bonds Company Build a Brand
For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they’re not always depicted as a helping hand. With a little help from Vocus, though, Eric and AIA are changing things. Now, they’ve built the industry’s first national brand, ExpertBail. Here’s how.
Aug 2, 2011
Using Social Analytics to Make Ad Campaigns Stick
Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]
Aug 2, 2011
Is the Return Greater Than the Risk for Pharma Companies’ Investing in Social Media?
While social media takes over what sometimes feels like every aspect of our lives, the pharma industry is facing some […]
Aug 1, 2011
This September, help parents keep their babies safe
When: September What: When parents are just bringing home a newborn, they often have a case of the jitters. For […]
Jul 29, 2011
Have You Looked in the Social Media Mirror Lately?
The other day I went shopping with a dear friend and she came out of the dressing room and said […]
Jul 28, 2011
How can your brand use Google+?
If you’re anywhere close to the tech industry, you’re aware of the newest “social networking platform” that is Google+. Some […]
Jul 28, 2011
+Enrico Montana has joined Google+. And so have many others. So what?
I’ve been dabbling in the world of Google+ for a few weeks. In that same time, Google+ has grown considerably […]
