Best Practices

Links We Love: Friday, August 26th

This week has been a crazy week over at Vocus. We survived our first earthquake and last week at the old Vocus headquarters! Not to mention, there’s an impending hurricane coming our way! But we haven’t forgotten about you guys! Even as we wrap up the last Friday in this crazy month of August, we have a ton of great marketing and PR resources to share with you guys. Happy Friday everyone!

Online Reputation Management with Steve Plunkett

Remember that kid on the playground that spread rumors about you, and you didn’t know it until you heard all […]

#VocusChat Recap: Gini Dietrich on Blogger Relations

On Monday, our #VocusChat featured Gini Dietrich talking to us about blogger relations and how PR pros are a bit different. We’ve gathered the bet tips we got from Gini and #VocusChat participants, including advice in pitching, developing a strategy, grabbing attention, developing relationships and building a network of the right people. If you’re even considering blogger relations, this is worth a look.

3 Twitter Misconceptions

Social media, and Twitter in particular, has proven to be a powerful tool for brands and individuals to connect in […]

How Ethics in WOMM Affect the Social Media Industry

Marketing is purposeful communication which depends utterly on trust. Trust is a valuable, precious commodity that has to be earned […]

Interesting Article: “Cracking Down on Fake Reviews”

Who hasn’t been sucked in at one point or another by a fake review?  You start reading, eagerly taking in […]

Autumn Begins

When: September 23 What: The autumnal equinox is when the sun lines up with the earth’s equator and the day […]

Buyer Profiling for B2B Social Marketing

Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the […]

25% of Adults Visited a Video Sharing Site Yesterday

PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online.  With the spread […]

6 Ways to Accelerate Your Press Releases with Social Media

You’ve created and distributed your press release, but now what? Well, social media can take it to the next level. […]

Webinar with Cheryl Lawson: Big Lessons from a Small Business Expert

Events specialist Cheryl Lawson of Party Aficionado helped charity fundraiser Hoops for Hope LA grab 150 new Facebook fans in a day, nearly triple its fan count in a week and win dozens of celebrity endorsements for its charity event. On Wednesday, August 24th, Cheryl is hosting a free PRWeb webinar to share how she does it – and how any business, small or large, can score big online publicity.

Save big with coupons in September

When: September What: For more than 125 years, coupons have been helping consumers save money on everyday goods like groceries, […]

Yes, You Should Care About Leads: An Intro to Sales and the Buying Process for Small Biz

Whether you are a PR pro or small biz owner, understanding who your buyers are is important so you can […]

Links We Love: August 12th

It’s time for our weekly roundup of our favorite reads in the world of marketing, PR, social media, and small business. This week: Deirdre Breakenridge’s toolkit for PR pros, measuring the value of social media engagement, a checklist for creating a great YouTube video, and a look at how, despite the rise of search and social, journalists’ number-one source of news is still PR people.

Social Media Impact – No One is Immune

While social media impact is spreading like wildfire, there are still a large number of companies that are steering clear […]

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