Best Practices
Aug 26, 2011
Links We Love: Friday, August 26th
This week has been a crazy week over at Vocus. We survived our first earthquake and last week at the old Vocus headquarters! Not to mention, there’s an impending hurricane coming our way! But we haven’t forgotten about you guys! Even as we wrap up the last Friday in this crazy month of August, we have a ton of great marketing and PR resources to share with you guys. Happy Friday everyone!
Aug 25, 2011
Online Reputation Management with Steve Plunkett
Remember that kid on the playground that spread rumors about you, and you didn’t know it until you heard all […]
Aug 25, 2011
#VocusChat Recap: Gini Dietrich on Blogger Relations
On Monday, our #VocusChat featured Gini Dietrich talking to us about blogger relations and how PR pros are a bit different. We’ve gathered the bet tips we got from Gini and #VocusChat participants, including advice in pitching, developing a strategy, grabbing attention, developing relationships and building a network of the right people. If you’re even considering blogger relations, this is worth a look.
Aug 25, 2011
3 Twitter Misconceptions
Social media, and Twitter in particular, has proven to be a powerful tool for brands and individuals to connect in […]
Aug 25, 2011
How Ethics in WOMM Affect the Social Media Industry
Marketing is purposeful communication which depends utterly on trust. Trust is a valuable, precious commodity that has to be earned […]
Aug 24, 2011
Interesting Article: “Cracking Down on Fake Reviews”
Who hasn’t been sucked in at one point or another by a fake review? You start reading, eagerly taking in […]
Aug 22, 2011
Autumn Begins
When: September 23 What: The autumnal equinox is when the sun lines up with the earth’s equator and the day […]
Aug 22, 2011
Buyer Profiling for B2B Social Marketing
Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the […]
Aug 18, 2011
25% of Adults Visited a Video Sharing Site Yesterday
PEWresearch has published some pretty interesting social media metrics: more and more adults are watching videos online. With the spread […]
Aug 17, 2011
6 Ways to Accelerate Your Press Releases with Social Media
You’ve created and distributed your press release, but now what? Well, social media can take it to the next level. […]
Aug 16, 2011
Webinar with Cheryl Lawson: Big Lessons from a Small Business Expert
Events specialist Cheryl Lawson of Party Aficionado helped charity fundraiser Hoops for Hope LA grab 150 new Facebook fans in a day, nearly triple its fan count in a week and win dozens of celebrity endorsements for its charity event. On Wednesday, August 24th, Cheryl is hosting a free PRWeb webinar to share how she does it – and how any business, small or large, can score big online publicity.
Aug 15, 2011
Save big with coupons in September
When: September What: For more than 125 years, coupons have been helping consumers save money on everyday goods like groceries, […]
Aug 15, 2011
Yes, You Should Care About Leads: An Intro to Sales and the Buying Process for Small Biz
Whether you are a PR pro or small biz owner, understanding who your buyers are is important so you can […]
Aug 12, 2011
Links We Love: August 12th
It’s time for our weekly roundup of our favorite reads in the world of marketing, PR, social media, and small business. This week: Deirdre Breakenridge’s toolkit for PR pros, measuring the value of social media engagement, a checklist for creating a great YouTube video, and a look at how, despite the rise of search and social, journalists’ number-one source of news is still PR people.
Aug 12, 2011
Social Media Impact – No One is Immune
While social media impact is spreading like wildfire, there are still a large number of companies that are steering clear […]