Best Practices

Social Media Marketing and Content Creation Done Right

Social media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The […]

Help encourage dog adoption in October

When: October What: Getting a dog is a big decision. Before getting a new puppy, factors such as size, energy […]

VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?

The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.

Links We Love: Friday, September 9th

It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?). Before you take off for the weekend, though, here are the week's top recommended reads.

10, 9, 8 … and we have LIFT off!

Working for a social media monitoring company, it’s hard not to think about all the different social networking sites out […]

Ticketmaster makes a great move on Facebook. . . well mostly, if they finish it

Social has been working its way into every nook and cranny possible on the web for awhile.  I’ve enjoyed and […]

Help raise mental illness awareness in October

  When: October 2-8, 2011 What: Mental illness affects the way individuals think, function and feel. Everyone is at risk, […]

Links We Love: Friday, September 2nd

The fall is creeping up on us again and so has the end of the week! We’re all moved into […]

Neuromarketing in my mouse and Google + running my DVR?

In the back of my mind I am quietly preparing for the future of what my social media monitoring experience […]

Developing your company’s social media voice

Personally, I’ve always been partial to brands on social media that have a personality… I enjoy being able to passively […]

Don’t get stung: 5 reasons why ORM is necessary for your biz

Are you actively engaging in online reputation management (ORM) for your biz? Being proactive with ORM affords you choices of […]

How Email Marketing & Social Media Go Hand-in-Hand

I recently read a post by Paul Chaney of Practical Ecommerce about whether social media is diluting email marketing and […]

Take a trip in September

When: September 27 What: Travel can mean many things to a person – from a relaxing trip to an exotic […]

Five Ways to Boost Competitive Advantage with Social Media

Smart companies monitor social media conversations to better understand consumer preferences, unmet needs, satisfaction levels and opportunities to improve service […]

How to make your start-up explode (the good way)

Every business wants to be the “next big thing.” But only you will have the tools to make that dream […]

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