Best Practices
Sep 12, 2011
Social Media Marketing and Content Creation Done Right
Social media. Sure, it’s a fun way to find, create and share information, but are you doing it right? The […]
Sep 12, 2011
Help encourage dog adoption in October
When: October What: Getting a dog is a big decision. Before getting a new puppy, factors such as size, energy […]
Sep 12, 2011
VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?
The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.
Sep 9, 2011
Links We Love: Friday, September 9th
It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?).
Before you take off for the weekend, though, here are the week's top recommended reads.
Sep 8, 2011
10, 9, 8 … and we have LIFT off!
Working for a social media monitoring company, it’s hard not to think about all the different social networking sites out […]
Sep 7, 2011
Ticketmaster makes a great move on Facebook. . . well mostly, if they finish it
Social has been working its way into every nook and cranny possible on the web for awhile. I’ve enjoyed and […]
Sep 6, 2011
Help raise mental illness awareness in October
When: October 2-8, 2011 What: Mental illness affects the way individuals think, function and feel. Everyone is at risk, […]
Sep 2, 2011
Links We Love: Friday, September 2nd
The fall is creeping up on us again and so has the end of the week! We’re all moved into […]
Sep 2, 2011
Neuromarketing in my mouse and Google + running my DVR?
In the back of my mind I am quietly preparing for the future of what my social media monitoring experience […]
Sep 1, 2011
Developing your company’s social media voice
Personally, I’ve always been partial to brands on social media that have a personality… I enjoy being able to passively […]
Aug 31, 2011
Don’t get stung: 5 reasons why ORM is necessary for your biz
Are you actively engaging in online reputation management (ORM) for your biz? Being proactive with ORM affords you choices of […]
Aug 31, 2011
How Email Marketing & Social Media Go Hand-in-Hand
I recently read a post by Paul Chaney of Practical Ecommerce about whether social media is diluting email marketing and […]
Aug 30, 2011
Take a trip in September
When: September 27 What: Travel can mean many things to a person – from a relaxing trip to an exotic […]
Aug 30, 2011
Five Ways to Boost Competitive Advantage with Social Media
Smart companies monitor social media conversations to better understand consumer preferences, unmet needs, satisfaction levels and opportunities to improve service […]
Aug 29, 2011
How to make your start-up explode (the good way)
Every business wants to be the “next big thing.” But only you will have the tools to make that dream […]