Best Practices
Oct 7, 2011
Links We Love: Friday, October 7th
Okay: we finally found some time to slow down a bit and give you an update on what’s been going on this week. We’ve been super-duper busy with the launch of Vocus Marketing Software, an all-in-one software suite that helps you attract customers and generate publicity for your business (even if you're not a marketing expert!) We also revamped the Vocus.com website. But we still found time to bring you the five links we love the most this week…
Oct 7, 2011
Are location based social services worth using?
From a marketing perspective, location based services are fantastic. Given the right tools and data you can slice and dice […]
Oct 6, 2011
One Reason We Love Apple
Some say the faith that Apple users put into the products they use defies all known types of customer experience known to man. I say it’s simply customers reacting to amazing customer service, and showing their passion and gratitude for it. Passionate customer service will always generate passionate response. Do you have the same level of passion for your customers that Apple does in theirs? Do you have fans? Or simply customers?
Oct 6, 2011
Social Media Strategy 101 From a Very “Likeable” Person
Strategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should […]
Oct 5, 2011
The Game Changer for Small Business is Finally Here
Social media monitoring of Twitter and Facebook? Check. Integration and posting to social media platforms from the suite? Check. Help […]
Oct 4, 2011
What’s Up with the Facebook Changes?
Note: Guest blogger Michael Newman has worked in the professional audio and musical instrument industries in product management for 20 years. […]
Oct 3, 2011
Learn more about diabetes this October
When: November What: Diabetes is quickly becoming one of the biggest health problems in the U.S., and the […]
Oct 3, 2011
Infographic: Does Your Marketing Mix Blend?
We took a recipe from Blendtec and decided it was time to find out what ingredients blend to make the […]
Sep 30, 2011
Top Ten Books to Help PR Pros
Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 29, 2011
Viral Video 101
Ever wonder how to make your brand video go viral? A little time and a lot of creativity can get […]
Sep 29, 2011
#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing
Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Sep 27, 2011
Advocacy is the New Loyalty
Last week I attended WOMMA’s Talkable Brands Exchange event in Seattle. It was a great day of knowledge forums where […]
Sep 26, 2011
Break out your baking pans in October
When: October What: Nothing screams fall more than the smell of baking bread or pumpkin pie. Amateur and professional bakers […]
Sep 23, 2011
Links We Love: Friday, September 23rd
Happy Friday! This week, we’ve found seven tips for better subject lines for your email pitches, ways to use social media to promote your small business, breaking down the Marketing and PR communications silos, some thoughts on facial recognition software and the future of PR – and how to get your new Facebook Timeline switched on ahead of time. Enjoy!
Sep 23, 2011
The New Facebook: A Review in Videos
Social media buzz has been absolutely tremendous this week with the release of much-anticipated changes to Facebook. Mashable does a […]