Best Practices

Facebook Changes – Trending Topics

Trying to find the right equation for your online marketing?  The magic formula for everything from creating blogs and expanding […]

Location: On the lighter side

The wisdom of the masses is often found in the most unexpected and serendipitous ways.  In fact, one may consider […]

Create an official Page, or someone else will?

Is today’s “Lesson of the Day” really that you better create an “official” profile on major social media networks, or someone […]

Selecting the Best Converting Keywords on #PRWebchat this week

We’re constantly talking about choosing the best keywords for your press release to get the most successful results–but how do […]

WEBCAST: The Roadmap from Social Listening to Integrated Social Intelligence

Most businesses agree that listening to social has become an integral part of communication with customers and the marketing strategy […]

Is that the “real” you?

The great (read: addicting) thing about social media is the ability to connect with people from all over the world […]

Show love to the horse this December

When: Dec. 10 What: Many animal lovers have a special place in their heart for the horse. As an animal […]

How to: Write a Pitch

A pitch is a brief document written to accompany press releases, media advisories or press kits. Much like how a […]

Research on Teens and Social Media Yields Interesting Findings

As we all know, people are much more likely to give unfiltered opinions online than they are in the real […]

Links We Love: Friday, November 11th

The end of the week is here! And that means it’s time for our roundup of our five top reads. This week: how to question success successfully, better online relationship-building, five key things to know about Google + brand pages, the impact of social media on sports news, and six easy SEO practices to get found faster.

Taking the Good with the Bad: Sentiment Analysis in the Age of Social Media | Guest Blog

Search engines used to have it so easy. Their bots could crawl all around the internet and just index everything, […]

Five Reasons Why PR Pros Matter, No Matter What

Let’s face it: people make assumptions, and public relations helps quell assumptions made about you and your business. For instance, because of the famous Jaws film franchise most of us see sharks as vicious, stop-at-nothing man-eaters. In reality, roller coasters, hot dogs and lightning kill more people every year. If only sharks had realized the value of hiring a good PR team.

10 Internet Memes PR Pros Can Learn From

What is it about those sayings, songs and videos that we all talk about and can’t forget?  One takes hold […]

Make Your Twitter Presence Soar

With 300 million registered profiles and 460,000 signups per day, how does one stand out from the crowd and shine […]

Frequently Asked Questions in Social Media Monitoring

Social media monitoring isn’t exactly a household name… yet. In the meantime, there are obviously a lot of questions asked […]

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