Best Practices

Pitching 101: Minding your manners

“Please delete my contact information from your database.” This is a request Vocus Media Research Group occasionally receives from disgruntled […]

6 Social Media Threats You Need to Know About

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and […]

What’s Your Resolution?

It is now 2012 (in case you missed that) and before we can move forward, tradition demands that we set […]

Engineer the future in February

When: Feb. 19-25 What: Professional engineers have a career with enormous potential, with some of the highest paying salaries and […]

Quote Resources – 5 Great Sites to Inspire Your Small Business Marketing

Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality […]

Social CRM – It’s Not Just Hype

What is Social CRM and all the hype around it? According to Wikipedia there are many varying definitions of the […]

10 Tips for Overcoming Blogger’s Block

You’d love to get a fresh, insightful post up on your blog today. Problem is: nothing fresh and insightful is coming to mind. You've got a case of bloggers block. Don't fret: we've got a list of ten tips that will help you overcome it and publish a post that informs your readers, connects you with them and keeps them coming back for more. Get ready to triumph!

Press Release Service Practices to Ring in the New Year

From losing weight to recycling more, with a new year comes new beginnings.  Press release service providers, PR professionals and […]

Sneak Peek: State of the Media Report 2012

If 2010 was a year of experimentation, then 2011 was a year for the cultivation of previous new media endeavors, says inVocus Editor-in-Chief Katrina Mendolera in this sneak peak at the forthcoming 2012 Vocus State of the Media Report. Stay tuned for more details – the report drops on Jan 19th.

Got a New Year’s Resolution? There’s an app for that.

The New Year is a great time to reflect on the past and embrace the coming year. It is also […]

Small Business Marketing – Learn From 5 Things That Could Use Good PR

Some unfortunate people, places and things have been getting bad raps for years – think sharks, for example.  Portrayed as […]

Flash those pearly whites in February

When: February 2012 What: Children are like sponges. They absorb everything around them, taking in new things and learning every […]

Top 7 Metrics for Tracking Social Media ROI

Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. […]

Path 2.0: a personal diary on your smartphone

When Path first launched, I was confused by what they were trying to accomplish and the purpose of their app. […]

Finding the ROI in Social Media

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated […]

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