Best Practices
Jun 13, 2016
Improve Your Grassroots Communication: Q&A With Mark Reilly
Today’s audiences are bombarded with messages on multiple channels and platforms. So how can you ensure your grassroots communication is […]
Jun 13, 2016
4 Areas of Communication You Need to Integrate
At her recent webinar, Cision's Heidi Sullivan discussed the importance of integrating your communication. Learn 4 areas where you should start!
Jun 9, 2016
Free White Paper! Understand Your Audience Through Real-Time Monitoring
Your audiences' conversations hold key insights about your brand's communication. Read Cision's free white paper to learn 3 audiences to monitor!
Jun 9, 2016
How to Pitch Better Brand Stories
As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]
Jun 8, 2016
Keep Your Ear to the Ground: Grow Your Community Through Listening
Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to […]
Jun 7, 2016
The Importance of a Social ROI Lifecycle
Your brand is present on a variety of social platforms, but can it prove the impact of its posts and […]
Jun 6, 2016
Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]
Jun 3, 2016
How to Solve Your Social ROI Puzzle
Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact […]
Jun 1, 2016
Why NOT Listening on Social Media Could Cost You Your Business
If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. […]
May 31, 2016
Are Social Analytics Right For You?
Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a […]
May 27, 2016
Pitching Tips from POPSUGAR’s Dominique Astorino
POPSUGAR's Dominique Astorino gave us a few insights on building relationships with publicists, the importance of authenticity and much more.
May 27, 2016
3 Ways You’re Measuring Social ROI Wrong
Social media makes up 10.7 percent of marketing budgets. Yet, many brands don’t know how to measure their social ROI. […]
May 26, 2016
3 Tips for Getting Influencers Involved in Shared Media
Your audience's social news feeds are a cluttered mess. So how can you make your content stand out? Learn why you should team up with influencers and how to do it.
May 26, 2016
The Difference Between Normal & Delightful Content
What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious […]
May 25, 2016
Even More Social Media Experts Weigh In with Top-Notch Advice
Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful […]
