Best Practices
Mar 22, 2012
So Much More To Social Than Just Brand Mentions
Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s […]
Mar 21, 2012
Happy Birthday Twitter!
On March 21st, 2006, founder Jack Dorsey tweeted the first ever tweet on Twitter (back then called “twttr”). It’s […]
Mar 20, 2012
Four Great Content Plays March Madness Is Teaching Us
March Madness, the annual, 68-team college basketball tournament, got started on Thursday. Watching it over the weekend got us thinking: how has this tournament become the month-long, mega-extravaganza it is today? The answer, in many ways, is content marketing. And we’ve found four lessons from the Big Dance that’ll help you boost your content marketing.
Mar 19, 2012
Help kids find a favorite book in April
When: April 2, 2012 What: Whether they’re reading under the covers with a flashlight or devouring the latest book […]
Mar 19, 2012
AP shares insight, tips on unleashing new look
In 2009, the Associated Press began developing a masterbrand strategy. This included defining what differentiates the organization from others and […]
Mar 19, 2012
How Social Data Can Boost Your Business without Busting Your Budget
Join our webcast on accessing social data within your budget- happening tomorrow! Businesses are getting the value of social media […]
Mar 16, 2012
13 Media Relations Tips From Michael Smart: Your Questions Answered!
Wow – what a huge response to the Vocus webinar I did this week on how to cut through the noise and land media and blog placements in this rapidly transforming media landscape. I readily agreed when the Vocus folks asked if I’d write a follow up blog post to answer any questions that we didn’t get to. And then it turned out there were 142 questions! I hope you don’t mind that I’ve chosen 13 that best represent the most commonly asked questions from the batch… PLUS: access Michael's webinar on-demand here!
Mar 14, 2012
GUEST POST: Showing the Value of Social Media: Selecting the KPIs that demonstrate real results
If you participate in digital marketing, you’re used to having a wealth of data at your fingertips. While measuring SEM […]
Mar 13, 2012
What is Google Play?
Is it a tablet? Google’s new secret wonderland? Nope. Although it would be cool to see a Google tablet, heck […]
Mar 13, 2012
From Zero to Leno: Michael Smart on Pitching Via Twitter
This is the story of how an unlikely PR client made it into Jay Leno’s famous monologue one Friday. Adam Dvorin at New Jersey firm Winning Strategies had been trying and failing for weeks to pitch a new technology developed by his client, the Stevens Institute of Technology. He didn’t give up when he couldn’t find an email address for one of his prime targets, a freelancer who contributes to tech news giant CNET.com. Instead, he tweeted the following…
Mar 12, 2012
National Distracted Driving Awareness Month
When: April What: Life moves quickly these days. People feel the need to be constantly connected. However, giving into the […]
Mar 12, 2012
Moving Fwd: Bill Wagner of Vocus on Why Email Is Part of the Future
Why is a company associated with social media in the PR/marketing field buying an email provider, asks Ragan.com’s Matt Wilson. Because when people opt into your communications or become customers, email is the most effective way to connect with them, explains Vocus’ Bill Wagner.
Mar 12, 2012
Pinterest: the New Napster?
Pinterest became a clear player in the social media game in late 2011 and in recent months has spread faster […]
Mar 8, 2012
The Power of an Optimized Press Release
Your news needs an audience. From growing your email database to selecting the right press release distribution, there are many […]
Mar 8, 2012
Longtime Olympic reporter offers PR tips
Elliott Almond is looking for great stories. He has covered nine Olympic Games and has covered Olympic stories – features, issues […]
