Best Practices
Apr 24, 2012
Bloggers vs. Journalists: Can we end the debate?
By definition, a blogger is a person who runs or owns an independent blog based on opinion while a journalist […]
Apr 23, 2012
Fight the heat and stay cool this summer
When: May 25 What: As the summer months get closer, many look forward to swimming, running through sprinklers and other […]
Apr 23, 2012
Take it from Shakespeare: 7 Writing Tips to Attract and Retain Readers
On this day in 1564, William Shakespeare was born. The great English dramatist and poet wrote 38 plays throughout his […]
Apr 19, 2012
Can You Hear Me Now? Lend An Ear To Your PR And Social Media
Ever been around one of those people who talks and talks and talks but never takes time to listen? It’s […]
Apr 18, 2012
GUEST POST: The Problem with Data-Driven Top 10’s
We seem to get more social networks (Pinterest/Instagram), but are we getting better data? I say no! Are these tools […]
Apr 17, 2012
Klout: Is the hype over?
When I first heard about Klout, I’ll admit that I was pretty stoked (still sort of am). Oh who I […]
Apr 16, 2012
Protect pets in May
When: May 6-12 What: The majority of American households, 62 percent, own a pet. While animals […]
Apr 13, 2012
Links We Love: April 13th
Happy Friday! This week’s list of our top five reads includes a milestone amount of users for Google+, a small business roadmap for going hyper-local, a tip for transitioning from interruption marketing to permission marketing, an internal magazine that increased employee engagement (and readership), and proof that your job as a PR pro is stressful. Take a look!
Apr 12, 2012
Small Business Marketing Secret – Bridge The Digital Divide
Just for fun, answer two questions to test your small business marketing social media IQ – What percentage of Internet […]
Apr 11, 2012
GUEST POST: Social, Sentiment and Symbiotic: The 3 S’s to Make Business Relationships Tick
Relationships can be fickle b#$@%es. However, sometimes someone in the relationship steps up and says you know what, let’s not […]
Apr 11, 2012
Is 2012 the Year of Social Media?
We’re not even a full quarter of the way into 2012, but already social media has played an enormous role […]
Apr 10, 2012
Facebook and Instagram: Let’s Not Panic Just Yet
So Facebook bought Instagram for $1 billion dollars. Boo freakin’ hoo. While the owners of Instagram are ecstatic, the users […]
Apr 9, 2012
Look out for those allergenic foods in May
When: May 13 – 19, 2012 What: Peanut butter and jelly is the quintessential children’s sandwich. The kid’s classic has […]
Apr 7, 2012
H.K. Anderson: “We Got 10,000 Facebook Fans in One Day!”
Founded in 1888, American pretzel maker H.K. Anderson has grown from a small storefront bakery in Lancaster, PA to a snack brand with nationwide distribution. In 2011, the company committed to using all-natural ingredients across its product line. Without the marketing resources of the largest pretzel brands, H.K. Anderson launched an innovative social product sampling program, and powered it with Vocus Facebook apps.
Apr 6, 2012
Links We Love: April 6th
Happy Friday! This week’s list of our top five reads includes the reason marketers are investing in YouTube, five warning signs that you’re alienating your audience, SEO tips for content curation, Ford’s social-powered customer service, and a few of the best Pinterest copycats. Read away!
