Best Practices
Jun 27, 2012
5 content marketing ideas for your next PRWeb release
Ideas – that’s one of the top questions I hear when out and about or chatting with customers. Coming up […]
Jun 25, 2012
Protect your plants and save water in July
When: July What: As summer hits, many homeowners begin to worry about their gardens and landscapes. As droughts hit and […]
Jun 25, 2012
3 Sure-Fire Tips For Better Press Release Optimization
The power of optimization can’t be understated when talking about small business marketing. Most businesses recognize this and work to […]
Jun 25, 2012
Online Reputation Management Tip: Avoid Plagiarism Like the Plague
There is so much content being repurposed today by bloggers, journalists and small business marketers, that it seems hardly a crime to use content and not link back (or give credit) to the original source. But that’s bad practice, and it can destroy your online reputation in minutes. We’ve got a case study to prove it, and a few tips to help you avoid the murky waters of online plagiarism.
Jun 22, 2012
How to: Market Your Brand on Facebook, Part 1
Facebook has 845 million + users. Engage one, get noticed by hundreds: Facebook users have a large network of sharing […]
Jun 22, 2012
Five Marketing Links We Love: Keywords, Retweets and Must-Follows
It’s Friday! This week’s list of our top five reads includes a brand failure in engagement on social networks, ten must-follows for SMBs, five keyword research tips, T-Mobile’s Twitter-race success, and Facebook nosing into your love life. Enjoy!
Jun 20, 2012
The Cannes Lion Roars of Integrated Marketing
Advertising agencies swept the Cannes Awards this week. AdAge, a staple publication for advertisers, pointed out that of the 20 Gold Lion awards given out, only one went to a PR firm. Ad agencies like Leo Burnett and McCann Erickson won big, while JWT, a legend in the ad space, snatched the Grand Prix.
Is this bad news for PR? After all, just three years ago, the buzz was about how PR pros stunned the advertising industry with the “Best Job in the World” campaign.
Jun 20, 2012
3 ideas for maximizing content from events
Events offer rich opportunities for content marketing. At the recent Vocus Users Conference, several PRWeb clients approached me about inspirational […]
Jun 19, 2012
Airtime: The Chat Room Redefined
Gary Vaynerchuk put it best when he said “this is huge.” New to the social scene is Airtime: a video […]
Jun 18, 2012
Fighting against juvenile arthritis in July
When: July What: Children are bursting with energy, constantly on the go. They get bumps and bruises left and right, […]
Jun 17, 2012
9 Tips for Social Event Success
I think Matt Pensinger says it best: “The live event is still that focal point for the deepest engagement that […]
Jun 14, 2012
Fast Food Or Filet Mignon – What Is Your Press Release Diet?
When it comes to creating the ideal press release marketers often operate on a diet of two extremes. They’ll either […]
Jun 14, 2012
Seven Essential Pitching Tips for PR Pros and Vocus Users
“Never before have PR professionals had such an enormous opportunity to custom tailor pitches to journalists, bloggers, and content creators, who are most likely flocking to sharing sites online,” wrote Amber Mac in a Fast Company post which discusses how social media can make bad pitches go viral.
She’s right, of course. Here are some tips that'll help you avoid the scenario.
Jun 13, 2012
Is Your PR And Social Media Headed For Failure?
If you’re like the majority of marketers today, you haven’t quite gotten a handle on your PR and social media, […]
Jun 12, 2012
Vocus Users Conference day two: inspiration in content marketing
The second and final day of the annual Vocus Users Conference was only a half day, but came with a […]
