Best Practices
Jul 20, 2012
The big five: a social media using PR pro dishes on using the different platforms
There are a slew of social media platforms floating around, from Badoo to Ning, both of which were recently ranked […]
Jul 20, 2012
The Perks of Being a (Twitter) Wallflower
Guest post by Robyn Baitcher, of BrightWireInc. I work within a small editorial team at a company that publishes short, […]
Jul 20, 2012
Five Marketing Links We Love: Customer Loyalty, Old Spice, Zombies
Friday is here and it’s time for our roundup of five marketing links we love! This week: The fine line between email persistence and annoyance, 11 social marketing lessons from Old Spice, standards for social media measurement, content lessons from the Center of Disease Control’s Zombie Apocalypse guide, and tips for rewarding customer loyalty.
Jul 19, 2012
HARO | Forbes: Can one person ruin a good thing for everyone?
David Thier’s post in Forbes yesterday, on how one idiot used HARO to dupe reporters and get widespread coverage, has exploded, writes Peter Shankman. Unfortunatelym the person used Help A Reporter Out to respond every query he could, claiming to be an expert on everything. In reality, he is an expert on little except telling lies. And he even kinda sucks at that.
Jul 19, 2012
Seven Timeless Books for Every PR and Marketing Pro
As I glance at my bookshelf, I’m amazed at how some PR and marketing books seem to transcend time. Every now and again appears a book that is so forward-thinking, with ideas so powerful, that many years later, the concepts remain relevant. Here are seven timeless books that every marketing and PR professional should buy, read and keep on hand.
Jul 18, 2012
How to Share Your Good Deeds with the Community with a Press Release
Small business owners, charities and non-profits can find success by sharing their charitable deeds in a press release. In the […]
Jul 16, 2012
Get active with your kids in August
When: August 5-11 What: Most people know that exercising regularly is an important element of leading a healthy lifestyle. In […]
Jul 16, 2012
How much is third-party validation worth to your brand?
“Don’t just talk about how awesome you are – BE more awesome.” –Peter Shankman, Vocus’ small biz evangelist at the […]
Jul 13, 2012
Why “Long tail” Should Be Part Of Your Content Marketing Lexicon
Imagine you just sold your huge country house and moved into a city condo. You’ve got a cat that’s spent […]
Jul 13, 2012
Five Marketing Links We Love: Batman, Publicity, and Social Linking
Happy Friday! This week’s list of our top five reads includes how traditional media is alive and well, Batman’s super-branding powers, a deep dive into the art of social linking, Ford’s Instagram campaign to promote their new Fiesta, and an easy energy boost for your board room. Enjoy!
Jul 13, 2012
Ask Vocus: How Do I Get My Pet Store Seen on Search Engines?
Dear Vocus: I’ve been doing local print ads and they’re getting expensive... I’m not sure that they’re getting me lots of exposure. I know I need to get seen on Google. I know a bit about SEO, but could you give me some tips for ranking higher?
Jul 11, 2012
Kodiak, Alaska… FTW!
Pitbull, the popular rapper, will be vacationing to Kodiak, Alaska. Sheets Energy Strips is more known than they were. Walmart […]
Jul 11, 2012
15 Must Read Small Business Marketing Blogs
There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best […]
Jul 10, 2012
Grocery of the future could include circuits and RF sensors
Last week, we told you about a radical way of shopping via your smart phone. Today, we continue that futuristic […]
Jul 9, 2012
3 Key Ways to Improve Online Sentiment
If you own or run a small business you’ve probably been told it’s vital for you to have a social […]
