Best Practices
Aug 3, 2012
Five Marketing Links We Love: Trust, Social-Powered Search and #1
We’ve got five more insightful marketing links for you to look at this Friday. This week: Customers demanding brands to earn their trust, three ways to boost your search rankings with social media, the importance of getting your email strategy right before focusing on social, case studies in expert social media engagement, and finally, PRWeb reaching the pinnacle of news release distribution. Have a look!
Aug 2, 2012
Tweeting from the Sidelines: Social Media Best Practices for Professional Athletes
The advent of social media has changed the world of communication, as the number of channels and methods to communicate […]
Jul 31, 2012
Facebook introduces ‘Save for Later’ feature
The engineers at Facebook are quietly rolling out an Instapaper like update called “Save for Later.” A few lucky users […]
Jul 31, 2012
From Wire to Web: How ‘Press’ Releases Became Way, Way More
Press releases are not just for the media anymore. They’re a much larger opportunity. They can earn a small organization coverage in the Huffington Post. They can influence search engines to refer traffic to Amazon.com. They allow small businesses to tap into news trends to be more visible. This mass communication tool is now a tool for targeted marketing. Understanding this trend is why PRWeb can now claim the top spot among news release distribution services.
Jul 30, 2012
Clean your plate of those fruits and veggies in September
When: September What: September is a time for a new season, a new school year and new friends. It can […]
Jul 30, 2012
How to: Market Your Brand on Facebook, Part 2
Back to the basics! We’ve chatted a bit already on how to create your Facebook brand page and add apps […]
Jul 30, 2012
Your Work Week Plan for Following The Olympics
The Olympics have finally begun, and many of us spent the weekend glued to the TV in an effort to […]
Jul 27, 2012
Four Childhood Water Games as a Press Release Distribution Strategy
Does this time of year make you stop and reflect on long summer breaks, popsicles, beach balls and days at […]
Jul 27, 2012
Marketing Links We Love: Integration, Friendliness and Social Shares
We’re bringing you another list of five reads that will help you boost your marketing results. This week: The best day and time for sending email, ten ways to integrate social, email, publicity and search marketing, how friendly employees double as top marketers, FedEx’s successful Facebook campaign, and finally, the impact of social shares on your bottom line. Enjoy!
Jul 27, 2012
Don’t Outsource Social Media: You’ll ‘Outsource’ Your Customers Too.
The other day a small business owner asked me why they couldn’t outsource their company’s social media work. You can, I said, but don’t be surprised when your competitors - the ones who read their own Facebook wall every day, and learn how to respond directly - take all your business.
Jul 26, 2012
What is Your Social Media Strategy Telling Your Customers?
With the exploding popularity of social media sites, businesses have seen them as a way to attract new audiences for […]
Jul 25, 2012
Six tips for improving sharing and word of mouth
What makes content go viral? It’s hard to say. It is often part luck, part art, and maybe a little […]
Jul 24, 2012
During Times of Crisis, Consider What You Tweet
Last week, the town of Aurora, CO suffered a terrible catastrophe at the midnight preview of the new […]
Jul 23, 2012
Get out on the green and golf this August
When: August What: Although golf didn’t rise in international popularity until the 19th century, documentation of its existence […]
Jul 23, 2012
4 tips small businesses can use to overcome an online PR crisis
Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still […]
