Best Practices
Sep 11, 2012
How to tweet like a master during a disaster
When catastrophe strikes (be it an earthquake, tornado, or hurricane), news spreads via Twitter or Facebook before it’s even aired […]
Sep 10, 2012
Put on your shoes and get walking to school in October
When: October 3 What: The emphasis on exercise has never been more prevalent than it is these days. People are […]
Sep 10, 2012
Give Your PR and Social Media A Facelift With These 3 Tips
For those small business marketers who feel their PR and social media efforts have lost their luster, we’ve got a […]
Sep 10, 2012
Social Media Marketing Secret: Play the Hashtag Game
When you send a tweet, who actually sees it? The answer of course is your followers - an important but finite number of individuals. But what about extending your message to a larger audience?
Enter the hashtag: the # symbol that Twitter uses to link network-wide conversations around a single theme.
Sep 7, 2012
Marketing Links We Love: Audits, Content and a $1.3 Trillion Prize
In content marketing, you have to give customers the information they want, how they want it. In this week’s Five Marketing Links We Love includes our very own Peter Shankman's rules for creating online content that drives customers to your business – not away. Check it out!
Sep 6, 2012
The Importance of Analytics for Marketing and SEO
When you are running an online business there are definitely many things you need to know in order to analyze […]
Sep 6, 2012
How to Find and Contact Journalists Online
Wondering how you can get your business noticed by a certain journalist or blogger? New research shows that reporters visit roughly three social media channels for each article they research. Here’s how to reach them there.
Sep 5, 2012
Election 2012: How to track the Election online and via smartphone
Four years ago, Barack Obama set a trend with an election entirely fueled by the use of social media. His […]
Sep 4, 2012
Three Ways Consumer Brands Benefit from Pinterest
Pinterest is a dangerously distracting site. It’s a place to find things you didn’t know you needed, and one pin […]
Sep 4, 2012
Get financially savvy this October
What: After one of the worst economic crises the U.S. has ever experienced, Americans are getting serious about their finances. […]
Sep 4, 2012
End of Summer Wrap-up: Most Read Blogs on PRWeb
I can’t believe this weekend marked Labor Day – this summer has flown by. What marketing or PR activities have […]
Aug 31, 2012
USADA versus Lance Armstrong: A Battle of PR
Relations with the public are necessary. They can help control a message, they can help boost messaging, they can also […]
Aug 31, 2012
Marketing Links We Love: Cardinal Sins, Livestrong and RNC Hats
Last Thursday was a rough day for Livestrong founder Lance Armstrong, stripped of his Tour de France titles. However, instead of losing fans and support, though, his cancer foundation posted $80,000 in donations in one day.. Learn all about the PR tactic that turned Lance’s day around and a whole lot more in this week’s Links We Love.
Aug 31, 2012
Six Newsworthy Ideas for Your Next Online News Release
Today’s guest post is from John W. Hayes, a Marketing Strategist and Contributing Author at Vocus, where he specializes in Email Marketing and Social […]
Aug 30, 2012
SEO PR: Five SEO Tips Every PR Pro Should Know
SEO is becoming more and more important for PR. As a PR pro, I’m fortunate I’m surrounded by people like our own in-house SEO like Scott Benson, who wrote this must read post on analytics for pitching, and the fine people at TopRank who have written a large body of content on PR and SEO for PR pros. Here are a few essential lessons that I can share.