Best Practices
Sep 21, 2012
6 Tips for Getting an A+ on Your First Press Release
We often share advanced tips and best practices on crafting a winning press release, but what about those who are […]
Sep 21, 2012
Five Marketing Links We Love: Facebook, Fake Followers and Doritos
Buying fake followers may grow your numbers, but it doesn’t help you build influence. For most businesses, a smaller, tightly-knit network of engaged followers is the way to go. Find out how to get one and much more in this week’s Five Marketing Links We Love.
Sep 20, 2012
Five Ways to Defuse a Twitter Parody of Your Business
Twitter parodies know no bounds. In addition to celebrities and politicians, businesses are victimized, too. A Twitter parody of your business poses a threat because it can damage the brand you've worked hard to cultivate. Find out five ways to combat those pesky parody accounts.
Sep 19, 2012
Social Media and the Hotel Industry, Why They are a Perfect Match
Marketing in the hospitality industry has always been an essential component in driving hotel sales but since the emergence of […]
Sep 19, 2012
Journalists dish on their pitching pet peeves
Although the role of the story pitch is necessary in the world of public relations and journalism, there is an […]
Sep 19, 2012
Startup Spotlight: 11 Up-and-Coming Businesses on PRWeb
It’s the age of startups and it’s really exciting the new products and ideas people are coming out with as […]
Sep 18, 2012
The 5 steps for an amazing social media strategy
It is often said that “content is king” and it’s true. The purpose of a well thought out social media […]
Sep 18, 2012
Ask Vocus: Can Only Glamorous Companies Earn Media Coverage?
Is media coverage only reserved for those in glamorous industries, asks Josh Greene, VP of Marketing at 1-800-PACK-RAT. No way, says our Marketing Consultant. With an interesting, humanizing story, any business from any industry can get in the news.
Sep 17, 2012
Protect your digital life in October
When: October What: Americans’ lives are increasingly becoming tied to tech gadgets and computers. These devices store not only precious […]
Sep 17, 2012
Tips on Pitching a Reporter From a Longtime HARO Editor
Peter Shankman started Help A Reporter Out (HARO) in 2008 as a favor to some reporters who were having trouble […]
Sep 14, 2012
Three Non-Traditional Times to Issue a Press Release
Today’s blog is a guest post written by Megan Totka of the Chamber of Commerce – which we have an […]
Sep 14, 2012
Five Brands Who Redefined Their Markets with Clever PR
Yesterday, Nintendo presented its newest video game console, the Wii U, nearly six years after the original Wii launch redefined the profile of a video gamer through clever PR and marketing that targeted almost every segment of the over-25 market. As these brands all show, the transformative power of a creative PR campaign can go a long, long way.
Sep 13, 2012
The Importance of Influencer Identification – How Brands of Any Size Benefit
The advent of social media has changed how businesses function – from sales techniques to marketing strategies to customer service […]
Sep 12, 2012
Identifying Sales Leads Through Social Media
We hear everyday how significantly social media has changed the landscape of marketing and communication. It has allowed people to […]
Sep 12, 2012
3 Questions to Ask Customers to Improve Your Content Marketing
An organization’s purpose for creating content often starts with outcomes important to the organization itself; search visibility, site traffic and […]
