Best Practices
Oct 3, 2012
New Free Guide: How to Create Publicity for your Business!
Once upon a time, businesses hired PR specialists and agencies to drum up publicity. Now, thanks to the Internet and social media, your business can cut out the middleman and create your own publicity to attract customers. All you need is a story, one or two online tools, and our new free guide, “Publish…Promote…Pitch…Publicity!”
Oct 2, 2012
The 5 Rules for Successful Guest Blogging
If you’re new to the blogosphere or just looking to expand your reach, guest blogging can provide an amazing opportunity […]
Oct 2, 2012
Eight Tried and True Tips for Responding to Online Reviews
Did you know a one-star rating increase in your online reviews can cause to a revenue increase of 5 to 9 percent? Online reviews can make or break your business, and responding to them is essential if you want to maximize the potential of the good ones and thwart the impact of the bad. Follow these eight tips from the experts, and you won’t go wrong.
Oct 1, 2012
Join the fight against Alzheimer’s in November
What: Like many diseases, Alzheimer’s can have a devastating impact on the lives of both the victim and loved ones. […]
Oct 1, 2012
The Case Against Free Press Release Distribution
Free! It’s a word that can universally grab the attention of an audience, and for good reason. How many times […]
Sep 28, 2012
Five Creative Tips for Blogging and Content Inspiration
I recently found myself staring at my blank computer. Assigned to write my first blog post for Vocus, I was stumped. And I was supposed to be an ‘expert’ in creating content. Luckily, my creative fairy godmother showed up with a sidebar in Forbes discussing the various techniques people use to find their creative sparks. Here are five easy and effective tips that you can implement.
Sep 28, 2012
How to Handle Social Media Criticism Better than NFL Refs
In the wake of some questionable calls, NFL replacement referees felt the wrath of players and fans alike on social media this week and, by ignoring the online criticism, they most probably fanned the flames and missed the opportunity to create some positive buzz through engagement. Here are five businesses who took a better approach.
Sep 27, 2012
5 Important Lessons to Learn From Michael Phelps
Michael Phelps has earned the distinction and honor of being the most decorated Olympian ever. He first achieved Olympic greatness […]
Sep 27, 2012
Five Clever Ideas for Savvy PR pitches
Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news hook, you also need a clever way to earn their attention. Here are five recent pitches that really did the job.
Sep 26, 2012
How to extend the shelf-life of your press release
You’ve published a press release over PRWeb and saw great results: you’ve seen page views, interactions, better search results, leads, […]
Sep 25, 2012
How to Use Social Media to Land Your Dream Job
Given the current economy, a job search can often seem daunting or hopeless. Where do you begin and will your […]
Sep 24, 2012
4 Ways to Improve Your Social Media Engagement
Big brands and small businesses alike can benefit from social media. Millions of people tap into popular social sites such […]
Sep 24, 2012
Schools get healthy in October
When: October 15-19 What: The focus on children’s diets is an important issue these days, and many schools have gotten […]
Sep 24, 2012
Small Business Marketing Tips: 5 Ways to Creatively Leverage Press Releases
The press release has evolved, and so have the people that view them. It’s a truth all us PR and […]
Sep 21, 2012
Making Video Captioning a Must for SEO, Mobile, and Brand Inclusion
Social media levels the playing field. I have grown immensely fond of its inclusionary elements. However, there is a sexy […]
