Best Practices
Oct 11, 2012
PR Measurement: What’s the Difference Between Goals and Objectives?
What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.
Oct 10, 2012
Geoff Livingston: Why Email and Search Outsell Social Media
A recent Forrester report states that social media tactics are not meaningful sales drivers. Another survey, by ExactTarget, shows that consumers prefer email to social media for receiving promotion offers. Do these figures make social media less valuable - or do they miss social's role in driving the sales cycle?
Oct 10, 2012
Three Essential PR Tactics for Marketing Small Businesses on a Budget
While small businesses tend to not have the monetary and staff resources of larger businesses, there are tools and methods available to help smaller companies gain a foothold on the market. The competition can be somewhat equalized via social media, PR and blogging: tactics by which the Davids of the business world can take on the Goliaths of their industries. Here are three tactics to consider for small business marketing on a budget.
Oct 9, 2012
Strategies for Local Online Marketing
Today’s guest post comes from Megan Webb-Morgan of Resource Nation, a “business matchmaker” that pairs the needs of your company with […]
Oct 9, 2012
Facebook Promoted Posts: Don’t buy into the hype
Once upon a time, Facebook was this fun little platform where you shared a few details about your life with […]
Oct 9, 2012
Diamond Nexus: Vocus Streamlined Our Online Marketing!
“Vocus makes it easier to do our job,” says Kyle Blades, Director of Marketing for lab-created diamond manufacturer Diamond Nexus. “It’s streamlined our process of creating and sending out content and we started seeing an impact straight away.”
Oct 8, 2012
Put your nose to the book this November
When: November 1 What: In a society dominated by smartphones, computers and video games, kids may often come home from […]
Oct 8, 2012
It’s not me…it’s you. 4 Blogging Tips to Appeal to the Masses
I bet you, or someone you know, have heard the (in)famous words “it’s not you… it’s me.” Usually, it’s within […]
Oct 8, 2012
Stay Positive! Or, The Dangers of Negative Marketing
Some of the tactics employed in this year’s presidential race are perfect to apply to your own marketing campaigns. However, when it comes to negative campaigning, you might be better off leaving it to the politicians and keeping your own campaigns positive. Here are five reasons why.
Oct 5, 2012
The Decline of Twitter’s Follow Fridays #FF
Today our guest blogger Amy Donohue shares her thoughts on Twitter’s Follow Friday. At it’s inception, the #FF hashtag was […]
Oct 5, 2012
Ask Vocus: How Can I Market My Auto Shop on Social Media?
Specialist auto shop Phenomenal Vinyl needs an efficient way to attract more customers on Facebook and Twitter. The Vocus Blog’s marketing consultant has plenty of tips for making the social media they've already created work harder.
Oct 4, 2012
Five Social Media Rules for Scheduling Tweets and Facebook Posts
To keep up with today’s 24/7 social media landscape, many marketers and businesses are using pre-scheduled social media posts to deliver fresh content. A good practice or bad one? It seems that there is no right or wrong answer. However, there are definitely right and wrong ways to go about it. Here are five essential rules to follow.
Oct 4, 2012
A Reflection of Online Community
The word community is much more than an overly used buzz term or the title of a television show saved […]
Oct 3, 2012
Four Tips for Building your Small Business Brand using Pinterest
With well over 12 million unique visitors a month, Pinterest has become the fastest site ever to pass the 10 million […]
Oct 3, 2012
Multi-Channel Publishing as the Decathlon of PR: An Introduction
Today’s blog is a guest post from Nicolas Scheidtweiler of Scheidtweiler PR. The subject of multi-channel publishing is becoming increasingly important […]
