Best Practices
Oct 24, 2012
[Infographic] Facebook vs. Twitter: Which Social Media Network Wins the PR Race?
Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two […]
Oct 23, 2012
Twitter is testing “like” and “star” buttons instead of “favorite”
When the “like” button became a prominent feature on Facebook, I wasn’t a fan. I think the “like” button makes […]
Oct 23, 2012
More Real-Time Signs That PR and Marketing Are Merging
A few weeks ago Access Intelligence announced its acquisition of four publications - including Chief Marketer - from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming central to marketing, while marketing is looking increasingly more like PR.
Oct 22, 2012
Keeping our children safe in November
When: November What: The freedom of childhood is a mindset of indestructibility, where children run, jump, kick, swim, playand get […]
Oct 22, 2012
The three emerging categories of press releases
Search has had a significant impact on the press release’s evolution. While press releases are still viable means for announcing […]
Oct 19, 2012
Anonymous Journalism: Is All Coverage Good Coverage?
Sometimes getting media coverage can feel like pulling a rabbit out of a hat or even worse, hopeless. HARO (Help […]
Oct 17, 2012
How Analytics May Help Fashion Brands Discover New Bloggers
Fashion bloggers are a driving force behind some brands’ success online because many brands use bloggers to reach audiences in […]
Oct 17, 2012
How email and press releases can work together
Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the […]
Oct 16, 2012
Is your business the next Felix Baumgartner?
Early this week, I woke up to news of Felix Baumgartner and his daredevil leap from space. It was all […]
Oct 15, 2012
Win or lose, play a game this November
When: November 18-24 What: Games and puzzles are great for exercising the mind, having fun with friends and spending time […]
Oct 15, 2012
The Social Media Metrics System
Data has been the Achilles’ heel of social media adoption since its inception. What do we measure? Where do we […]
Oct 12, 2012
Adding An Exclusive Club To Your Marketing Strategy
Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]
Oct 12, 2012
The Renaissance and Social Media Marketing Strategy
The Information Age is an exciting time to live, hanks in large part to incredible innovations in science and technology, as well as art, film and music. So much change and discovery is taking place right now that you could almost compare the present to one of the most exciting periods of history: the Renaissance. So how does our 21st century Renaissance stack up against its equivalent of 500 years ago – and are you making the most of it?
Oct 12, 2012
How to Create a Hub and Spoke Content Marketing Approach
Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled […]
Oct 11, 2012
5 Tips for Building a Start-up Community
As a first time Community Manager at a consumer internet start-up, I didn’t know where to begin when I grabbed […]
