Best Practices
Jul 20, 2016
Mid-Year Check-In: How Are Those Marketing Goals Coming?
Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
Jul 19, 2016
3 Ways to More Effectively Measure ROI
Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]
Jul 18, 2016
Brand Relevance Rests Squarely on Innovation
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Jul 15, 2016
Fast Pitch: Quick Tips from Fast Company’s Rich Bellis
A quick chat with the Associate Editor of the Fast Company's Leadership section, Rich Bellis.
Jul 15, 2016
Does Your Target Audience Notice Your Story?
In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]
Jul 14, 2016
4 Steps for Monitoring in Real Time
It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts […]
Jul 13, 2016
Should Social Be Part of Your Pitching Strategy?
Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. […]
Jul 13, 2016
Free White Paper! Give Your Story Legs
More content does not garner more attention. So what does? Learn how to extend your content's lifespan using a tri-fold content approach.
Jul 11, 2016
How to Apply Agile Methodology to Your Marketing Projects
Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.
Jul 8, 2016
Women’s Running Hits the Incline with Digital Growth
When you think of running (and how many of us stop at thinking), it may look as easy as lacing […]
Jul 8, 2016
How to Spark Interest and Earn Media from Influencers
The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.
Jul 7, 2016
3 Ways to Measure Brand Sentiment Effectively
People are talking about your brand, but do you know what they're saying? Find out what you should monitor to uncover how they actually feel about your brand!
Jul 6, 2016
Let Freedom Ring: 3 Marketing Tasks to Automate
This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England […]
Jul 5, 2016
Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR
Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]
Jul 1, 2016
How to Pitch Award-Winning Travel Freelancer Paul Rubio
We chat with award-winning freelancer Paul Rubio about his pitching preferences.
