Best Practices
Nov 5, 2012
Consider safety when buying toys and gifts during the holiday
When: December 1-31 What: Once Halloween ends, the winter holiday season starts to take over. Red and green decorations splash […]
Nov 5, 2012
A Newbie’s Guide to Retargeting
Advertising a business can be a tricky thing to do in today’s world. Too little advertisement means fewer customers and […]
Nov 4, 2012
[Infographic] The Content Marketing Matrix for Small Businesses
There are many types of content that businesses can use for content marketing. Which types are best for promoting your […]
Nov 2, 2012
Being Socially Awkward Only Makes You Less Effective
Brands now look at social media much like they have looked at sales, customer service, marketing and PR departments – […]
Nov 1, 2012
Myth-Bunking Quantity Vs. Quality In Social Media Marketing
5,000 new followers. No new sales. Welcome to the greatest social media myth known to man. Social Media Teaches Us […]
Oct 31, 2012
Six Small Business Superheroes from Superstorm Sandy
Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the […]
Oct 30, 2012
The Best Practices for Promoting Your Blog Post
If you write a great blog post, but no one reads it, did that post ever really exist? When it […]
Oct 29, 2012
Going Social Only Opens More Doors
In 2012, there are still businesses, brands and people who still don’t understand how social media has become a vital […]
Oct 29, 2012
Move over Black Friday, here comes Cyber Monday
When: Nov. 26 What: The headlong dash into the holiday shopping season is infamous for starting on Black Friday, the […]
Oct 29, 2012
Small Business Marketing Picks: Halloween 2012 Best Press Releases on PRWeb
How are you marketing your business during the kick-off holiday of the season? Halloween is a primer for the two […]
Oct 26, 2012
Best Practices for Requesting Customer Information Through Surveys
When I discuss marketing strategy with web site managers, I’m surprised at how few know when to collect prospect and […]
Oct 26, 2012
And a shout out to our community manager
—-> Note: This post is an x-post from the Vocus blog. She wanted the job. That much was clear when […]
Oct 26, 2012
3 Metrics for Analyzing Press Release Distribution Effectiveness
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Oct 25, 2012
The New Advertorial: Media Continues to Blur
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
Oct 24, 2012
What Small Businesses Could Learn From Red Bull
Revolving Social Platforms Red Bull didn’t just inherit the crown, they took it. Where content is the king, Red Bull, […]
